Passion infuses your life with meaning, it inspires you to reveal your strengths. Passion evokes a bold, modern femininity, which enables you to take on the world with grace and independence.

Giorgio Armani renews the invitation to say “SÌ to passion” with SÌ passione Éclat de parfum, a new fragrance capturing the notion that passion lights up everyone’s life.

SÌ passione Éclat de parfum’s bottle allures to the gleam of a precious stone, a nod to the way passion can light up one’s life, with a fiery, ruby-red hue revealed as the bottle catches the light.

Giorgio Armani’s respect of nature favours responsibly sourced ingredients, as in this luminous fragrance belonging to the Floral Rose family. SÌ passione Éclat de parfum combines a bright blackcurrant accord with bergamot sustainably sourced from Calabria, Italy, and crafted for Giorgio Armani to lend another element of effervescent lightness to the scent. At the fragrance’s heart are two roses. The Centifolia rose, picked by hand in France’s Grasse region, boasts a soft, powdery quality. The Damask rose, sourced via sustainable and responsible processes, hails from Isparta, Turkey’s “city of roses”, and exhibits the generous, feminine, and characterful aspects of the flower. Finally, at the fragrance’s base white musks impart a clean, soft, and sensual quality, while the vanilla infusion from Madagascar, sourced through a sustainable and responsible program designed to support local communities, brings an enveloping effect that is at the same time addictive and spicy. Embrace this new fragrance, at once bold and radiant, and prepare to light up your life with passion. Step into your own identity without compromise and light up your life with the new SÌ passione Éclat de parfum.