E L V I V E
Transform your hair for up to 5x washes**
Want to get the shiniest hair of your life?* Discover L’Oréal Paris Elvive Glycolic Gloss, our new at-home glossing four step routine powered with glycolic acid known for its multiple benefits in skincare. Glycolic acid penetrates the hair’s fibre improving shine, smoothness and strength.
Learn more about our first at-home glossing treatment
Discover L’Oréal Paris Elvive Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment, the hero of our new at-home glossing routine. Unlike any classical hair mask, our formula powered by glycolic acid, penetrates the hair’s fibre more easily and effectively between cuticles. It goes deeper and is better distributed across the hair thanks to the small molecular weight able to penetrate the hair and inject it with care. Hair is shinier and smoother than ever before.
Hear from celebrity hairdresser Nicky Lazou
Nicky Lazou Demonstrates How To Achieve Glass Hair With Glycolic Gloss
The celebrity hairdresser puts Glycolic Gloss to the test showing how to get a waterproof effect on your hair and shine that lasts up to 5 washes**. The key ingredient is Glycolic Acid which contains conditioning agents to seal cuticles with a long-lasting shine glaze.
Discover the science behind the formula
Discover Elvive Glycolic Gloss
ELVIVE
Want to get the shiniest hair of your life?* Discover L’Oreal Paris Elvive Glycolic Gloss, our new at-home glossing routine powered with Glycolic Acid known for its multiple benefits in skincare. Glycolic Acid penetrates the hair’s fibre improving shine, smoothness, strength. Instantly transform your hair for up to 5 x washes.** Effective on all hair types, ranging from straight, wavy, curly, and coily.
What’s included?
Step 1: Elvive Glycolic Gloss Sulphate Free Shampoo
Free from sulphates, the 2% Gloss Complex Shampoo with Glycolic Acid produces a rich and generous foam whilst cleansing softly and filling hair with care. Apply and massage on hair, then rinse.
Step 2: Elvive Glycolic Gloss Conditioner
The 11% Gloss Complex Conditioner with Glycolic Acid has a lightweight smoothing effect on hair as it perfectly smoothes the fibre’s surface. After using the Glycolic Gloss Shampoo apply from lengths to tips. Leave on for three minutes, then rinse.
Step 3: Elvive Glycolic Gloss 5 Minute Lamination Treatment
Hero of our new at-home glossing routine, the 17% Gloss Complex Lamination Treatment with Glycolic Acid has an instant silkiness feel on wet hair. When hair is dry, it’s silky smooth to touch. Shine lasts for days and increases use after use. Apply a generous amount on damp hair from lengths to tips. Leave on for five minutes and then rinse thoroughly.
Step 4: Elvive Glycolic Gloss Leave-In Serum
Use as a finishing touch in the Glycolic Gloss routine. The 14% Gloss Complex Leave-In Serum with Glycolic Acid protects hair from heat damage and delivers up to 82% more shine, up to 54% more smoothness & up to 75% less frizz.† Rub two drops between the palm of your hands. Apply evenly through the lengths and ends of wet or dry hair.
What makes Elvive Glycolic Gloss effective?
Shiny hair is healthy-looking hair because its smooth surface perfectly reflects light. Hair damage disrupts cuticles, making fibres rough, porous, and dull unable to reflect light. Our formula powered with Glycolic Acid, penetrates more easily and effectively between cuticles. It goes deeper and is better distributed across the hair thanks to the small molecular weight able to penetrate the hair and inject it with care. The Glycolic Gloss Complex contains conditioning agents to seal cuticles with a long-lasting shine glaze. This glaze smoothes and flattens cuticles, helping it reflect light more efficiently. The uniqueness of our formula structure is instantly noticeable to the touch upon application. Hair is shinier and smoother than ever before.
*78% of women agree. Consumer test on women with dull hair after application of the shampoo + conditioner.
** instrumental test after one application of the trinomen & 5 applications of the shampoo.
†Instrumental tests.
