This customizable Heat Protectant Styling Primer is suitable for all hair types and is sulfate-free, cruelty-free, color-safe. Our Custom Heat Protectant Styling Primer delivers heat protection up to 450°F, 24-hour frizz control, and flexible hold with no crunch.

Formulated with Rice Seed Protein to help shield hair from UV stress and damage and Artichoke Leaf Extract to help protect hair fibers from environmental and chemical aggressors. Expect heat protection up to 450°F, reduced breakage from heat styling, along with 24-hour frizz control, flexible hold and UV protection. When used regularly our Heat Protectant Styling Primer can help shield hair from color fading over time.

Function of Beauty’s custom haircare line allows you to customize the perfect product for your unique hair type, hair moisture level, and hair goals. Customize our Heat Protectant Styling Primer and boost benefits by mixing in up to 3 of our 10 #HairGoal Booster.

Formulated with our exclusive Light Aloe fragrance – clean, dewy, and refreshing with earthy green notes that are balanced with hints of soft floral, crisp apple, and fresh mint.

All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our Heat Protectant Styling Primer is 95% naturally-derived (per ISO 16128), silicone-free, cruelty-free, and 100% vegan. Packaging contains recycled content. Our bottles are made with 50% recycled materials.