Fill your world with joy

The super bubbly INSTAX mini 12 is bursting with joy, creativity and colour. Not only is this iconic instant camera available in five eye-poppingly pleasing tones - Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White - it’s fully loaded with easy-to-use modes and controls. 

Designed to keep up with life, the INSTAX mini 12 is ready to go with a simple twist of the lens. Twist again and you’re in Close-up mode, perfect for selfies. Combined with the perfectly positioned selfie mirror, automatic flash control and cheery mini prints, the mini 12 is a selfie moment-grabbing extraordinaire. 
 

But that’s not all the Close-up mode is good at. When activated, the adjustable viewfinder neatly pairs up with the lens, so what you see if what you get. (FYI the fancy term for this is parallax correction.) Because when you’re this close, there’s no room for error. 
 

Plus, with automatic exposure, you can simply aim and click. No messing around with settings, just joyful one-off snaps every time. And with that in mind, once you have snapped, your mini print will pop out in just five seconds. All without compromising on image quality. That deserves high fives all round.
 

When you’re finished capturing memories, twist the lens again to turn the mini 12 off. But the fun needn’t end there. Download the INSTAXUP! app for a shiny new way to keep all your INSTAX photos digitally in one place. All you have to do is scan your physical prints with your phone and they’ll be turned into sharable, digital snaps that you can fine-tune, tag and save.

Ready to twist & go?