No7 4D Lift & Curl Mascara
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Product details
Looking for a natural lifted lash look*? Keep up your natural lash game at home with our new No7 4D Lift & Curl Mascara, designed with 4-in-1 benefits to lift, curl, lengthen and volumise for a natural lifted lash effect.
The secret? It lies within the expert combination of our specially designed and easy to use domed-tip brush, which helps to grip, elongate and curl every lash, whilst the new formula can be built up as you desire, so you can enjoy enviable lifted and curled lashes that last.
We only show authentic results on real people. Since 2011, we have been committed to our True Beauty Promise of using no lash inserts or retouch.
Great for:
Instant lift whilst creating buildable curl, length and volume for a natural wide awake look. Suitable for sensitive eyes.
Why you love it:
• 9/10 agreed their lashes looked lifted†
• 8/10 agreed the product provides a natural lifted lash effect**
• 8/10 agreed the brush helps to grip every lash to create a base-to-tip curl**
• 8/10 agreed the product provided smooth application†
*85% of 109 women considering a salon lash lift treatment would delay
** Consumer study on 109 women
†Consumer study on 65 women
How to use
Ace your regime in 5 steps:
Add incredible 4-dimensional lashes to any No7 eye make-up look in 5 easy steps. These are recommended steps by our Global makeup artist Emily Simms.
Step 1: Start with a fresh base
Prepare the eye area by cleansing the eye of any dirt or oil using Radiant Results Eye Makeup remover. Remove last traces of oil by sweeping a damp cotton pad over the eye area.
Step 2: Curl lashes
For gravity-defying curl, use the Lift & Curve Eyelash Curler on clean lashes. Press onto the roots of lashes and repeat along the lash all the way to the tip.
Step 3: Prime the eyes
Prime the eyelid area with Stay Perfect Eyeshadow Primer and lashes with Lash Impact Primer to ensure eye makeup is help in place for longer.
Step 4: 4D Lift & Curl Mascara
To reach new lengths, apply 4D Lift & Curl Mascara. Starting at the roots of your lashes coat upwards using the specially designed wand, turn to the tip of the wand to separate and grip hold of every lash. Zig zag across lower lashes to finish.
Step 5: Lock lashes into place
Keep your lashes looking perfect all day with an extra coat of our Lash & Brow Perfector. This clear gel is perfect for setting lashes or brows into place.
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Hazards and Cautions
If product gets into the eyes rinse well with water immediately. Do not dilute or share. Always apply in a careful and sanitary manner to healthy eyes only. Consult an eye doctor promptly if damage occurs.
Ingredients
Aqua (Water), Synthetic beeswax, Jojoba esters, Cetyl alcohol, Copernicia cerifera (Carnauba) wax, Propanediol, Glycerin, Stearic acid, Palmitic acid, Ricinus communis (Castor) seed oil, Aminomethyl propanediol, Acacia senegal gum, Phenoxyethanol, Caprylyl glycol, Hydroxyethylcellulose, Myristic acid, Arachidic acid, Camellia sinensis leaf extract, Lauric acid, Oleic acid, Sodium benzoate, Linum usitatissimum (Linseed) seed extract, Potassium sorbate, Tocopherol, [+/- (May contain) CI 77499 (Iron oxides), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77891 (Titanium dioxide)].
