WHAT IT IS?

Discover Rouge Dior Ultra Rouge, an ultra pigmented lipstick for 12-hour wear with a luminous, semi-matte finish*.  This hydrating lipstick combines comfort with the impact of intense, saturated colour.

* Except shade 000.

WHAT DOES IT DO?

1. Product category

Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink at Dior: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours impact is bold with a luminous, semi-matte finish* for incredible sensoriality and hydration.
* Except shade 000.

2. Benefits

Rouge Dior Ultra Rouge delivers high colour impact and wear for up to 12 hours. Colours are ultra-saturated thanks to a high concentration of pigments. Wearing Ultra Rouge delivers an incredibly light sensation on the lips, combined with the comfort of the formula.

3. Texture

Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort.
The fruit of long research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first lipstick by Dior composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour wear with no tight or dry sensation.

4. Shades and finish

Rouge Dior Ultra Rouge is available in 20 ultra-saturated couture shades for a luminous, semi-matte finish. Ultra Rouge is available in four it-shades that make strong statements:

999 Ultra Dior - "You can never be too much of a woman, so enjoy it." Red par excellence, iconic yet different.

770 Ultra Love - "Believe in yourself, if you don’t, who will?" This loved-up raspberry is easy to wear yet has a strong temperament, setting the tone for rosewoods and beiges that border on coral.

851 Ultra Shock - "It’s better to be shocking than boring." A high-impact burgundy carries intense shades in its wake, from wines and deep browns to greyish taupes and deep purples.

777 Ultra Star - "All of us are stars, aren't we?" Poppy stars in a palette of bright hues fed on pop culture.

Two cursors of intensity:
Alongside these honourable reds, two collectible shades stand out. These two extreme shades can either be worn alone, making a powerful statement, or as a base or finishing touch to modify another shade:
- 111 Ultra Night 47, a black that enables you to intensify each shade or practice your lip artistry.
- 000 Ultra Light 47, a pure white to neutralize your natural lip colour or soften another shade.

To play with colours and intensities, use the white and black shades.
5. Tips
"Ultra Rouge adds new magic both to the experience of lipstick and the expression of red," Peter Philips confides. "Because the formula acts as an overprint, like an ink tattooing the lips and like an extremely weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette."

HOW TO USE?

1. Start by lining the lips with Dior Rouge Ink Lip Liner.
2. For perfectly even results, then apply Rouge Dior Ultra Rouge with the Backstage Lip Brush working from the centre of the lips outwards.
3. For a bolder colour finish, apply the lipstick directly on the lips. For optimal application, extend the tip of the stick by 2 mm.