An irresistibly creamy powder you can apply wet or dry for a customised, natural finish. Powered by ActiveForce technology, this formula synchronises with skin to resist heat, humidity and motion. Developed with Synchro Skin Responsive Sensory Technology to adapt to the needs of your unique skin and respond to changes in your environment.

24-hour wear. Sheer to medium, buildable coverage. Flawless, smoother-looking skin instantly. Weightless comfort. Buildable. Blendable. Breathable. In a range of true-to-skin shades. The special double-sided sponge is designed to pick up the ideal amount of powder. Use the black side for wet application and the white side for dry application.

• Sheer-to-Medium, buildable coverage

• Customised, natural finish

• For all skin types

• Non-Comedogenic

• Dermatologist-tested

EXPERIENCE PROVEN PERFORMANCE.

• Resists sweat, humidity, creasing and transferring, for less touch ups** 

• Smudge-proof**

• Immediate hydration**

• Absorbs excess oil for 8, shine-free hours of wear**

• 86% said the product instantly minimised the appearance of pores*

• 88% said the product finish on their skin looked fresh during the day*

EXPERIENCE THE INNOVATIVE, WEIGHTLESS AND COMFORTING TEXTURE. 
Perceive the difference from the very first application, as it brings a new experience for your senses, and unprecedented beauty for skin.

• 97% said the product felt comfortable*

• 96% said they loved the texture of the product*

• 88% said the product felt creamy, smooth on skin*

• 85% said the product did not become cakey throughout the day*

DISCOVER OUR TECHNOLOGY.

• ActiveForce Technology synchronises with skin and protects flawless, quality finish from sweat, oil and facial movement

• Responsive Sensory Technology adapts to skin’s condition, tone and texture for truer illumination. 

• Wild Thyme Extract helps provide anti-oxidant benefits***

• SHISEIDO's patented Smart Correcting Powder enhances skin’s surface texture and tone*****

* Based on a 7 day US consumer study of 99 women.
** Based on a US clinical study of 32 women. 
*** Based on an in-vitro study
****PATENTED (Japan), PATENT PENDING (U.S.A.,EP (European Patent), China, Hong Kong, Korea, Taiwan, Thailand, Vietnam)

How to use
Apply the powder foundation wet or dry for a smooth, refined finish that resists sweat, water, humidity, creasing and transference.

• To apply wet:

Dampen the sponge with water and squeeze out any excess.
Use the black side of the sponge to pick up a small amount of product and apply evenly by pressing onto the skin.

• To apply dry:

Use the white side of the sponge to pick up a small amount of product.
Apply from the centre of the face and sweep outwards, building additional coverage by tapping over areas where needed.

For a natural polished finish, swirl the HANATSUBAKI HAKE Polishing Face Brush over the powder and buff onto the skin using circular motions

• PRO TIP: To build coverage, spray the MARU FUDE Multi Face Brush lightly with water and gently swirl the damp brush over the powder. Apply to the center of the face and blend outwards