Shine and shimmer with a sensationally radiant smile when you brush with Colgate’s most advanced teeth whitening toothpaste that reverses 15 years of deep-set stains* and instantly whitens*!

The Colgate Max White Ultimate Radiance Whitening Toothpaste uses whitening science powered by dual colour-correct action, and it’s enamel safe for daily use. The dual colour-correct action in this teeth whitening toothpaste works in two ways - on the tooth surface and below the enamel.

With optic brighteners that reflect blue light, it gives you instantly* whiter teeth while removing surface stains. At the same time, the formula in the teeth whitening toothpaste works below the enamel surface to smartly detect and safely remove up to 15 years of deep-set stains* with non-abrasive whitening, for a dazzling, whiter smile.

For optimal whitening, try the Colgate Max White Ultimate Radiance Whitening Toothpaste as part of the clinically proven at home whitening with the Colgate Max White LED teeth whitening kit, including the Colgate Max White Overnight Teeth Whitening Pen

*Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use

-Reverses 15 years of stains* and instantly whitens*

-Removes surface stains and below enamel to smartly detect and remove deep stains*

-Remineralises enamel and its foam, with active oxygen, gives you a warming sensation as you brush.

-Crisp Mint Flavour

-Gives you long-lasting cooling and fresh breath

*Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use

*4-Week clinical study on 76 subject, stains caused by food & drink