JOHN FRIEDA®
John Frieda® professionals understand your hair. Their expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, their tailored solutions help you achieve your best hair – every single day.
Featuring a wide range of expertly-formulated shampoos, conditioners and treatments, as well as iconic hair serums, styling products and vegan-friendly formula† hair dyes, you can achieve salon-quality hair at home.
Explore our range of John Frieda® hair products, including Frizz Ease, Go Blonder, Volume Lift and Precision Foam Colour.
PROFILLER+
Give fine, thin hair an instant thickening boost for hair that looks and feels thicker, fuller, and stronger in just one use. The John Frieda® PROfiller+ range is expertly formulated with biotin, known to provide hair strength, and hyaluronic acid, a powerful hair moisturiser. This innovative range for fine hair thickens thin, fragile hair by up to 200%^^ and helps reduce hair loss due to breakage. vegan-friendly formula†.
FRIZZ EASE
Serums
Transform your hair from frizzy to smooth instantly with the John Frieda® Frizz Ease Serums. These iconic frizz-fighting multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. The John Frieda® hair serums for frizzy hair can be used on wet and dry hair for instant, longlasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly†.
Dream Curls
Bring out the best of your waves and curls with the John Frieda® frizz-defying formulas for curly hair. Hydrate, define and enhance your natural waves, coils and curls to leave your hair looking smooth, defined and frizz-free. The range includes shampoo for curly hair, as well as conditioner for curly hair, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and Ultra Nourishing Deep Conditioner. The Dream Curls super-hydrating formula intensely moisturises and detangles curly hair for visibly-healthy curls and coils.
Miraculous Recovery
For dry, damaged, frizzy hair in need of repair, the Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. These expertly-formulated products are now made with ceramides to smooth and support hair strength, helping reduce the appearance of future damage. Infused with Anti-Damage Technology and/or nourishing oils, this range helps to repair damage, reduce frizz and help to seal split ends for shiny, smooth,
hydrated hair that’s frizz-free and ready to style.
Brazilian Sleek
The John Frieda Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. The Brazilian Sleek range is infused with Keratin Drops to leave your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, with up to 72 hours of humidity protection.
PRECISION FOAM COLOUR
Get flawless, salon-perfect permanent hair colour and up to 100% grey coverage with the John Frieda easy-to-use non-drip Precision Foam Colour hair dye. This thick, rich hair dye foam penetrates strands for deep colour saturation and locks in rich colour, giving you fade-resistant results. Achieving flawless, natural-looking results at home has never been quicker or easier.
COLOUR CARE
Blonde+ Repair
Created for dry, damaged blonde hair, the John Frieda Blonde+ Repair range strengthens and builds new bonds within blonde hair strands for dramatically-repaired locks in just one use. The collection for damaged blonde hair is made with their Patent-Pending Bond Building Plex, which helps to mend blonde hair damaged from colouring, highlighting or bleaching. Use the Pre-Shampoo Treatment, Bond Building Shampoo and Bond Building Conditioner to reverse the signs of damage with every use, repairing the look and feel of damaged blonde hair.
Go Blonder
Transform your blonde hair from dull to sun-kissed with the John Frieda® Go Blonder range! Their Lightening Shampoo and Conditioner gently cleanse and lighten, while their Lightening Spray lightens your hair up to two shades. Use their Nourishing Mask to visibly strengthen and repair natural, colourtreated and highlighted blonde hair. This range restores moisture and renews softness. Ammonia and peroxide-free.
Violet Crush
Transform your blonde hair from brassy to cool blonde. The John Frieda® Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising stubborn brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.†
Highlight Activating
Brighten your blonde while infusing strands with a dose of much-needed hydration with the John Frieda Highlight Activating Moisturising Shampoo and Conditioner for dull blonde hair. This range for dyed blonde hair gently cleanses and moisturises, leaving hair with a full spectrum of tones for highlights and balayage. The Highlight Activating For Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair.
Radiant Red
The John Frieda® Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. The Radiant Red range, infused with pomegranate extract and vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely-radiant colour.
Midnight Brunette
Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. The Midnight Brunette range is formulated with cocoa and evening primrose oil to restore and enrich your brunette tones, leaving your hair cleansed, silky, smooth and soft.
Blue Crush
The John Frieda® Blue Shampoo is designed for brunettes to combat even the most stubborn warm, brassy tones in brown hair. This hardworking blue shampoo helps keep your hair colour looking vibrant and fresh, and knocks out stubborn orange tones for your coolest, brightest brunette yet. Their Blue Crush Conditioner hydrates and nourishes brunette hair to improve the look and feel of dyed brunette hair between colourings, including highlights and
balayage.
Defy Grey
This groundbreaking collection infuses brunette tones to help blend away unwanted grey hairs into natural-looking brunette. Formulated with coffee extract and GreyBlend technology, the John Frieda® Defy Grey Shampoo gradually blends away first greys by infusing warm brunette tones into grey strands for a naturally-blended brunette look, effectively disguising greys.
Shimmering Silver
Transform dull grey to shimmering silver! This range for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralise brassy tones for a youthful, radiant shine. Formulated with Silver Gloss Technology, it moisturises and polishes silver strands. Safe for colour-treated and chemically-treated hair.
VOLUME LIFT
The John Frieda® Volume Lift range has been designed to lift and boost flat, fine hair and add volume and bounce. Infused with Air-Silk Technology, their lightweight shampoo and conditioner prepare flat hair for light, full hairstyles with plenty of volume – and without weighing down your strands. Use with Volume Lift Thickening Mousse, Root Booster Spray, Thickening Blow-Out Spray and Lightweight Hairspray to boost hair and visibly thicken strands for natural-looking and feeling volume that lasts.
SHINE
Instantly bring out the best in your colour. The John Frieda® Vibrant Shine Care range adds mirror-like shine to all shades and styles, illuminating your hair from within. The range’s innovative formulas, with lightweight rosehip oil and shine-enhancing complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula†.
SHAMPOO BARS
Gently cleanse dry, dehydrated hair and add lightweight moisture, or provide flat hair with touchable volume while you lather. The John Frieda concentrated shampoo bars leave your hair clean, soft and ready for conditioning. They’re gentle on the planet, thanks to their plastic-free packaging made with 100% recycled material, designed to last 2x longer than 250ml liquid shampoo.††
*Source: Circana All Outlets incl. Chemists, Premium Haircare (client defined), value sales and unit sales for 52 w/e 20th January 2024. To verify, contact
https://www.johnfrieda.com/en-uk/contact-us/.
**Visible damage repair with Pre-Shampoo Treatment use.
^With system use vs. basic shampoo.
^^With line usage vs. basic shampoo or conditioner or spray alone.
†With no ingredients of animal origin and no animal testing.
††Good Housekeeping Institute approved 2024 accreditation for the John Frieda PROfiller+ Thickening Shampoo.
