Feeding

Save 15% when you spend £40 on selected baby with code BABY15. Online only. Hurry, ends soon!

Treat the little one in your life to more FREE gifts. Plus, collect 8 points per £1 on your baby & child shop1

*You must be signed in & have an Advantage Card assigned to your account to be able to shop savings. Normal Advantage Card terms & conditions apply. Excludes in-store order

**Breastfeeding is best. Follow-on milk should only be used as part of a mixed diet and not as a breastmilk substitute before 6 months. Use on the advice of a healthcare professional. Contains Vitamins A, C, D and Zinc. Vitamin D supports the normal function of the immune system. Easier compared to powdered formulations. Aptamil follow-on milk liquid contains 36% more GOS/FOS than any other follow-on milk liquid in UK & Irish Market, as of April 2024. Always follow preparation instructions.

***Breastfeeding is best. Follow-on Milk should be used as part of a mixed diet and not as a breastmilk substitute before 6 months. Use on the advice of a healthcare professional.


18 points per £1 on baby products is available on products in the baby area. Boots reserves the right to determine which products should be in this offer and it excludes infant milks (up to six months), prescriptions and gift vouchers/cards. You must have linked your Advantage Card with your boots.uk account & be logged in when placing your order. Points will automatically apply to your basket at checkout. Boots reserves the right to determine which products should be in this offer.

†See competition terms and conditions below

†Shop any 2 Piccolo products for your chance to WIN £500 on your Advantage Card*. Plus, receive 1 year's supply of Piccolo!

1. Introduction

1.1. The competition is hosted by Boots UK Limited ("Boots"), in collaboration with Piccolo Foods Limited, and is open to all eligible participants who enter via the Boots App.
1.2. By entering this competition, participants agree to be bound by these terms and conditions.


2. Eligibility

2.1. The competition is open to residents of the United Kingdom aged 18 and over.
2.2. Employees of Boots, Piccolo, their families, agents, or any third party directly associated with the administration of the competition are not eligible to enter.


3. Entry Requirements

3.1. To enter the competition, participants must: a. Purchase any two (2) Piccolo pouches from a Boots store or through the Boots App. b. Submit proof of purchase via the Boots App entry form.
3.2. Each valid purchase and submission qualifies as one (1) entry into the competition.
3.3. Multiple entries are permitted, provided each entry meets the entry requirements outlined in 3.1.


4. Competition Period

4.1. The competitioncloses on 17th July 2024. 
4.2. Entries received outside the Competition Period will not be accepted.


5. Prize

5.1. The prize consists of £500 worth of Boots Advantage Points and one (1) year’s supply of Piccolo pouches.
5.2. The year’s supply of Piccolo pouches is equivalent to 365 pouches, delivered in monthly installments.
5.3. Prizes are non-exchangeable, non-transferable, and no cash alternatives will be offered.


6. Winner Selection and Notification

6.1. One (1) winner will be selected at random from all eligible entries received during the Competition Period.
6.2. The winner will be notified via email or phone within fourteen (14) days of the competition closing date.
6.3. If the winner does not respond within seven (7) days of being notified, the winner's prize will be forfeited, and Boots reserves the right to select an alternative winner in accordance with the process described above.


7. Data Protection and Publicity

7.1. Personal data supplied during the course of this competition will be processed in accordance with the Data Protection Act 2018.
7.2. The winner agrees to participate in any reasonable publicity related to the competition which may include the use of their name and image in promotional material.


8. General

8.1. Boots reserves the right to amend these terms and conditions or cancel the competition at any time, without prior notice.
8.2. In the event of any dispute regarding the competition, the decision of Boots shall be final and no correspondence or discussion shall be entered into.
8.3. These terms and conditions shall be governed by and construed in accordance with the laws of England and Wales, and any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.


9. Contact

9.1. For any queries regarding the competition, please contact Boots Customer Care.


By participating in this competition, you agree to these terms and conditions. Good luck!

Feeding your baby


Our range of baby feeding products has everything you need for babies and toddlers. From milksteetherssterilisers and warmers for the early days, through to baby and toddler food, to highchairs and accessories from great brands.


We have all the support you need for your baby's first feeds including breast pumps, feeding bottles, bottle warmers, and accessories as well as helpful starter sets from brands including Medela and Tommee Tippee. From new-borns to toddlers, we are here for you the whole way with our range of formula and milk for all ages from trusted brands including Aptamil and SMA.


Tiny tummies will love our ranges of delicious solid foods, from breakfast cereals and main meals to scrumptious deserts and drinks from favourites like Ella's Kitchen. Ideal for fun feeding, take a look at our practical tableware ranges from Munchkin. Discover the best of baby food, to bibsbowls and sippy cups, all with great offers every week!