GEM


Elevate Your Oral Care with Gem - better alternatives for a brighter smile.


Discover Gem, the superior oral care brand transforming your daily routine. Our dentist-backed, science-driven formulas guarantee a healthier, brighter smile without harmful ingredients. Unlock the power of nature, fortified by science, and redefine your personal care rituals with Gem. Join our thriving global community of 400,000+ satisfied customers.


Over 1 million units sold worldwide.


Natural Whitening Toothpaste for a Healthier, Whiter Smile


At Gem, we’re reimagining oral care to be better for you and the planet. Fed up with toxic ingredients in your daily products? So were we. That’s why we’ve crafted natural whitening toothpaste that effectively whitens teeth, promotes fresh breath, reduces plaque, and maintains a healthy oral microbiome. 


Scientifically Proven Formulas: Gem’s toothpaste isn’t just cosmetic; our science-backed ingredients – hydroxyapatite, earth minerals, and oral probiotics – deliver tangible results. Bid farewell to sensitivity and welcome a healthier, whiter smile. 


Detox Your Mouth: Gem’s toothpaste is toxin-free, unlike most oral care products. We’re probiotic-rich, non-toxic, and proudly Australian born, now in the UK. We’re also the first Australian toothpaste with an oral probiotic.


Naturally Powerful: We harness Sodium Bicarbonate and Silica’s natural power to effectively clean and whiten tooth enamel, maintaining peak oral health. 


Gem emerged from a commitment to offer safer alternatives for daily oral care. Founded and run by women, our brand pioneers change in personal care products, blending convenience and effectiveness to turn your two-minute chore into a mindful self-care ritual.


Gem is proud to have served 400,000+ satisfied customers worldwide. Join the growing community embracing a healthier approach to oral care with Gem.


While others prioritise innovation, Gem prioritises your health. We prioritise scientific research and proven ingredients over trends, offering not just cosmetic results but longterm oral health benefits.


Elevate your oral care with Gem’s all-natural formulas, endorsed by dentists. Experience the future of oral care, transforming daily routines into mindful moments. Choose Gem for a healthier, brighter smile.


Discover Gem’s natural whitening toothpaste range today for a switch to superior oral care. Your smile deserves it. Join our community of 400,000+ satisfied customers with over 1 million units sold worldwide.