Gorgeous before & then gorgeous after
One stroke styling
Get Tasha’s ghd glam with ghd Chronos hair straightener for HD results that last 24h
The perfect faux blowout
Get Tasha’s high volume faux blowout with ghd Rise Volumising hot brush for effortless body & glamour
Why ghd is different?
Trust 185°C
ghd
Loved and endorsed by professionals and consumers, ghd makes salon-quality style possible from home. A quintessentially British brand founded in Yorkshire in 2001, it remains the central name in the world of hair styling, transforming and empowering consumers around the globe through the power of a good hair day. Leading the way in hair research, ghd’s team of scientists and engineers herald 185ºC as ultimate temperature for long-wearing, effortless styles with minimal damage to hair health; the utlimate style and protection. Explore our bestselling range of straighteners including ghd Chronos and our new ghd Chronos Max wide plate straightener, as well as our wet-to-dry category including ghd Duet Blowdry and ghd Duet Style. Find us in your nearest Boots store and the finest salons.
*Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands.
**Vs ghd Max. Technical test in lab show ghd Chronos Max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
†Technical test in a lab on frizzy hair, vs naturally dried hair.
††Consumer testing, Nov’23. 82% of 112 consumers agreed ghd Chronos Max gave 24-hour lasting style.
^Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a “”Strength Reduction””). Extreme heat damage is a Strength Reduction of more than 0.005.