IT COSMETICS

Celebrate your confidence

We are all beautiful without IT & beautiful with IT

Two women smiling into the camera while wearing natural-looking make-up.

Our mission is to empower you to feel your most confident! We are changing the conversation about beauty through our products, through our actions and through our belief that everyone is beautiful and deserves to feel their most beautiful. We celebrate you by putting skin love first and partnering with our board of plastic surgeons and dermatologists to create problem-solving products that deliver real results.

Why is IT Cosmetics so loved?

Woman smiling at the camera holding IT Cosmetics CC Cream in one hand and a make-up brush in the other

“As an IT Cosmetics Beauty Advisor, I love seeing my customer’s reaction when they look in the mirror after I’ve applied CC Cream on them. They feel confident and I hope they are in love with their reflection.”

– Tia, Boots Brompton Road London, IT Cosmetics Beauty Advisor

Real women. Real results.

Your Skin But Better CC+ Cream SPF50

“CC+ Cream is a wonderful product, particularly because of the SPF50 which is so important” – Sheila, Boots Wandsworth customer

Woman smiling at the camera holding IT Cosmetics CC Cream

Your Skin But Better CC+ Cream Oil Free Matte
SPF40

“I don’t normally wear full coverage but the CC+ Cream feels superlightweight on my skin.” – Therese, Boots South London customer

Woman smiling holding the IT Cosmetics Oil Free Matte Cream

Complete the look

Bye Bye Concealer

A collection of IT Cosmetics concealers and CC Creams

Heavenly Luxe Dual Airbrush Complexion Brush

IT Cosmetics CC Nude Glow in deep shade and a make-up brush on a background of CC Cream

Bye Bye Pores Face Powder

Three IT Cosmetics Pore Face Powders in different shades sat on powder swatches

Unleash your inner confidence

Confidence in a Cream

Woman smiling and holding IT Cosmetics Confidence in a Cream in her hand

Confidence in an Eye Cream

Woman smiling and applying IT Cosmetics Confidence in an Eye Cream

Confidence in your Beauty
Sleep

Woman smiling and applying IT Cosmetics Confidence in your Beauty Sleep to her cheek

What does confidence mean to you?

Try our confidence skincare routine

Cleanse

A person squeezing IT Cosmetics Confidence in a Cleanser onto their hand

Hydrate

Four IT Cosmetics Confidence in a Cream pots, one with the lid off

Smooth & brighten

An aerial shot of nine IT Cosmetics Confidence in a Cream pots lined up in a grid on a yellow background

Unleash your confidence

Discover products suited to you

DISCOVER MORE FROM IT COSMETICS

IT Cosmetics at Boots

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Shop all products

A collection of IT Cosmetics products on a pink background

Visit us in store & find your
perfect shade!

Two women smiling into the camera while wearing natural-looking make-up.

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