JOHN FRIEDA®
John Frieda® haircare professionals understand your hair. Their expertly-formulated products for all hair types are designed for a wide range of different haircare and styling needs.
Whether you’re looking to visibly repair damaged hair, add softness in the shower in seconds, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, their tailored solutions help you achieve your best hair – every single day.
Featuring a wide range of expertly-formulated shampoos, conditioners, treatments and post-shampoo rinses, as well as iconic hair serums, styling products and vegan-friendly formula† hair dyes, you can achieve salon-quality hair at home.
Explore our range of John Frieda® hair products, including Frizz Ease, Silk Waters, Go Blonder, PROfiller+, Dream Curls, Volume Lift and Precision Foam Colour.
PROFILLER+
Give fine, thin hair an instant thickening boost for hair that looks and feels thicker, fuller, and stronger in just one use. The John Frieda® PROfiller+ range is expertly formulated with biotin, known to provide hair strength, and hyaluronic acid, a powerful hair moisturiser. This innovative range for fine hair, thickens thin, fragile hair by up to 200%^ and helps reduce hair loss due to breakage. Vegan-friendly formula.† Boost your PROfiller+ routine with PROfiller+ Scalp Serum expertly crafted to enhance hair density, strengthen strands and reduce the visible signs of hair loss.
SILK WATERS
Smooth and care for your hair in seconds with John Frieda®’s new Silk Waters range for blonde, frizzy and fine hair. These post-shampoo rinses instantly transform hair in seconds, giving a salon-fresh feeling with lightness, glossy shine and a silky-smooth finish.
Blonde Illuminating Water Leave both natural and dyed blonde hair glistening like gold. Specifically designed for blonde hair damaged from lightening, the Transformative Lamellar Formula penetrates deeply for silky-smooth hair and enhances protection against future damage.
Volume Lift Strengthening Water This light treatment for fine, flat hair leaves hair smooth, soft and ready to style without the weight. This featherlight Lamellar Formula post-shampoo rinse provides nourishment without weighing down your strands for silky smooth, strengthened hair that’s easy to style.
Miraculous Recovery Smoothing Water Detangles hair in seconds. Specifically designed for unruly, frizzy hair, this post-shampoo rinse with Transformative Lamellar Technology penetrates deeply to reveal silky-smooth hair. It reduces breakage and split ends, and protects against future damage.
FRIZZ EASE
Serums
Transform your hair from frizzy to smooth instantly with the John Frieda® Frizz Ease Serums. These iconic frizz-fighting multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. The John Frieda® hair serums for frizzy hair can be used on wet and dry hair for instant, longlasting smoothness. Suitable for all levels of frizz. Safe for colour-treated hair. Vegan friendly.†
Dream Curls
Bring out the best in your waves, curls and coils with the John Frieda® frizz-defying formulas for curly hair. Hydrate, define and enhance your natural waves, curls and coils to leave your hair looking smooth and defined. The range includes shampoo, as well as conditioner, Advanced Hydrating Jelly, Oil-Infused Wave-Revitalising Spray, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and Ultra Nourishing Deep Conditioner. The Dream Curls’ super-hydrating formula intensely moisturises and detangles curly hair for healthy-looking waves, curls and coils.
Miraculous Recovery
For dry, damaged, frizzy hair in need of repair, the Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. These expertly-formulated products for dry hair are made with ceramides to smooth and support hair strength, helping reduce the appearance of future damage. Infused with Anti-Damage Technology and/or nourishing oils, this range helps to repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair that’s ready to style.
Brazilian Sleek
The John Frieda® Brazilian Sleek Frizz Immunity range for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. The Brazilian Sleek range is infused with keratin drops to leave your hair smoother, softer, more manageable and resistant to frizz. The result is a sleek, glossy style that lasts, with up to 72 hours of humidity protection.
PRECISION FOAM COLOUR
Get flawless, salon-quality permanent hair colour and up to 100% grey coverage with the John Frieda® easy-to-use non-drip Precision Foam Colour hair dye. This thick, rich hair dye foam penetrates strands for deep colour saturation and locks in rich colour, giving you fade-resistant results. Achieving flawless, natural-looking colour results at home has never been quicker or easier.
COLOUR CARE
Blonde+ Repair
Created for dry, damaged blonde hair, the John Frieda® Blonde+ Repair range strengthens and builds new bonds from within hair strands for visibly repaired blonde hair locks in just one use. This collection for damaged blonde hair is made with Patent-Pending Bond Building Plex, which helps to mend blonde hair damaged from colouring, highlighting or bleaching. Use the Pre-Shampoo Treatment, Bond Building Shampoo and Bond Building Conditioner to reverse the signs of damage with every use, repairing the look and feel of damaged blonde hair.
Go Blonder
Transform your blonde hair from dull to sun-kissed with the John Frieda® Go Blonder range! The Lightening Shampoo and Conditioner gently cleanse and lighten natural and dyed blonde hair, while the Lightening Spray lightens your hair up to two shades. Use their Nourishing Mask to visibly strengthen and repair natural, colour treated and highlighted blonde hair. This range restores moisture and renews softness.
Violet Crush
Transform your blonde hair from brassy to cool ash blonde. The John Frieda® Violet Crush Daily Purple Shampoo is infused with crushed violet pigment and neutralises unwanted yellow and orange tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising stubborn brassy, orange tones. Safe for use on natural and colour-treated blonde. Vegan-friendly formula.†
Highlight Activating
Brighten your blonde while infusing strands with a dose of much-needed hydration with the John Frieda® Highlight Activating Moisturising Shampoo and Conditioner for dull blonde hair with highlights, lowlights or balayage. This range for dyed blonde hair gently cleanses and moisturises, leaving hair with a full spectrum of shimmering blonde tones for highlights and balayage. The Highlight Activating for Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair.
Radiant Red
The John Frieda® Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved and enhanced, so you can enjoy the red hair you love for even longer. The Radiant Red range, infused with pomegranate extract and vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely-radiant colour.
Midnight Brunette
Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse and condition. The Midnight Brunette range is formulated with cocoa and evening primrose oil to restore and enrich your brunette tones, leaving your hair cleansed, silky, smooth and soft.
Shimmering Silver
Transform dull grey to shimmering silver! This range for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralise brassy tones for a youthful, radiant shine. Formulated with Silver Gloss Technology, it moisturises and polishes silver strands. Safe for colour-treated and chemically-treated hair.
Volume lift
The John Frieda® Volume Lift range has been designed to lift and boost flat, fine hair and add volume and bounce. Infused with Air-Silk Technology, their lightweight shampoo and conditioner prepare flat hair for light, full hairstyles with plenty of volume – and without weighing down your strands. Use with Volume Lift Thickening Mousse, Root Booster Spray, Thickening Blow-Out Spray and Lightweight Hairspray to boost hair and visibly thicken strands for natural-looking and feeling volume that lasts.
*Source: Circana All Outlets UK, premium haircare category (as defined by client), value sales for latest 52 weeks to 4 Jan 2025. To verify, contact https://
www.johnfrieda.com/en-uk/contact-us/
**Based on 34 subject clinical study. Individual results may vary when used as directed.
^When using PROfiller+ shampoo, conditioner, spray & spray vs basic shampoo.
†With no ingredients of animal origin and no animal testing.
