*Self-scoring by 110 women
SHISEIDO
In 1872, Shiseido (pronounced ‘she-say-doe’) was born in the Ginza district of Tokyo. We began as Japan’s first western-style pharmacy at the time, a testament to the innovative nature of our founder, Arinobu Fukuhara. Combining western and eastern philosophies in his approach, he and his family went on to create one of the largest and most renowned performance beauty brands in the world.