From Sleek to Soap & Glory, Milani to Max Factor & NYX Professional Makeup to Natural Collection, Boots has the best budget beauty money can buy
Calling all beauty lovers! We know you love make-up just as much as we do. At Boots we stock over 500 of the nation’s favourite beauty brands, from premium products to the best budget make-up you can get your hands on.
Whether you’re looking to restock your make-up bag, test out the latest trends, or just treat yourself to a new make-up must-have, you can shop ‘till you drop on all of our top budget buys without having to compromise on quality.
Experimenting with coquette? Take your pick of blushers and eyeliners to create the perfect angelic, pastel make-up look. Throwing it back to the 90s with glam grunge? We have countless eyeshadows for you to browse. And don’t forget to line those lips! Doe eyed or bare-faced, continue to create the looks you love without breaking the bank using our quality picks just for you.
Boots is your go-to for all things beauty – your source of make-up staples, brand-new beauty bangers and big-sisterly advice. If you’re unsure, haven’t decided or are just curious, Boots is by your side with an amazing selection of help and resources. With expert guidance from our in-store Boots Beauty Specialists, complete makeovers from your favourite brands, and in-depth tutorials you can find online, Boots is more than just make-up.
We’ve rounded up 16 of our all-time fave brands so you can create the looks you love without breaking the bank. What are you waiting for? Let’s get shopping!
e.l.f.
Founded in 2004, this renegade American brand began their mission for positive, inclusive and accessible beauty by selling premium cosmetics online for . Since exploding on to the UK scene in 2017, they’ve expanded their brand to include pioneering clean beauty, W3LL PEOPLE, and have collaborated with Alicia Keys on her lifestyle beauty brand Keys Soulcare.
You fell in love with their Halo Glow Liquid Filter and snapped up the viral e.l.f. Putty Blush, so we just know you’re going to be all over their Poreless Putty Primer. This award-winning beauty brand is always vegan and always cruelty-free so you can get creative with the looks you love for less.
Try: e.l.f. Power Grip Primer
• Size: 24ml
Is it time to get a grip? Make sure your make-up stays put with this gel primer from e.l.f., designed to hydrate and smooth the look of skin, whilst helping hold make-up in place flawlessly. Plus, it goes on clear, meaning it’s the ideal base for all skin types and tones.
Revolution
Revolution emerged in 2014 with their iconic ‘fast beauty’ concept, bringing out new products every week to stoke consumer passion for the latest make-up trends. With the aim of creating quality, accessible beauty that rivalled that of prestigious, premium brands, Revolution quickly transformed the beauty world with their innovative formulas and open-minded approach. Soon, beauty was for everyone regardless of race, gender or sexuality.
Now firmly secured as the go-to place for great dupes, Revolution brought us the likes of the Eye Bright Illuminating Under Eye Concealer and of course, the Conceal & Define range we all love.
Try: Revolution Bright Light Face Glow
• Size: 23ml
• Available in five tinted shades
Get that lit-from-within glow with this radiance boosting skin-tint. The blurring formula helps even out the skin tone, giving you a filtered looking base IRL. Use on its own, under foundation or as a highlighter to level up your luminosity!
Rimmel London
As one of the OG cosmetics brands, Rimmel London has played a huge part in shaping what the beauty industry is today. From their first ever mascara in 1834 all the way up to the modern era, Rimmel has constantly created beauty that’s accessible to all and loved by all.
Leading the way for all trending beauty to come, we all fell head over heels for their Stay Matte Pressed Powder and who could forget the viral circle blush hack using Rimmel London Natural Bronzer?
Try: Rimmel Lasting Finish 35 Hour Foundation
• Size: 30ml
• SPF20
When your make-up really needs to go the distance, choose Rimmel. This full coverage, liquid foundation gives a natural-looking finish that stays put for up to 35 hours. With hyaluronic acid, 2% niacinamide and vitamin E, get skincare benefits whilst acing your base.
17.
17. was originally launched by Boots in 1968 but in 2022 this much-loved brand made a huge comeback. And guess what? It’s totally gender neutral. As a nostalgic staple, 17. has been building on its legacy and wow, has it been building fast. Explore endless looks, experiment with every trend from barbie-core to barefaced and find unbelievable beauty at unbelievable prices.
Did you miss 17.’s Glow + Define Bronzer? What about their Powder Blush Edit? Well, they're back with a bang and they’re not going anywhere any time soon.
Try: 17. Second Skin Enhancing Concealer
• Dermatologically tested
• Vegan-friendly
Come for the nostalgia factor, stay for the effortless, high pigment coverage. Leave skin with a seamless, natural velvet finish that covers every blemish and imperfection. With Second Skin Enhancing Concealer, every day is a good skin day.
Maybelline
Maybe it’s the first ever modern eye cosmetic… maybe it’s Maybelline? All the way back in 1915, Maybelline introduced their iconic mascara to the world and quickly began to snowball after their eyebrow pencil, eye liners and eyeshadows became smash hits, too. Now, they’re one of the top global cosmetics brands, selling over 200 products in a whopping 129 countries.
We’ve lifted our lashes with their Lash Sensational Sky High Mascara and our lips with their Lifter Gloss with Hyaluronic Acid. What can we say? Maybelline have a gift for viral beauty.
Try: Fit Me Matte & Poreless Oil Control Setting Powder
• Size: 9g
Say goodbye to oil, shine and patchy foundation. Do you leave the house with a flawless face only to come back bare? Leave skin looking fresh with this lightweight powder that blends out smoothly for a natural and even finish.
Sculpted by Aimee Connolly
After years of working in the industry, Irish Make-up Artist Aimee Connolly realised there was a gap in the market, and she was determined to fill it. She launched Sculpted in 2016 and never looked back, creating an innovative and multi-purpose beauty range that’s filled to the brim with good-for-you ingredients.
Lovers of no-make-up make-up and the brilliant and bold united over the glowing Beauty Base Primer, but wait until you see what else is in store.
Try: Sculpted by Aimee Connolly Cream Luxe Collection
• Size: 5g
• Six compacts
Make-up has never been this convenient or this cute. With six soft, blendable compacts of highlighter, blush and bronzer, you can get creative with your make-up in any situation. Perfect for your routine at-home look or a quick touch-up on the go, say hello to a radiant, dewy finish wherever you like.
XX Revolution
A new beauty brand for a new decade, XXRevolution was started to bring new beauty to a whole new generation. Revolution may have rewired their brand with this little-sister spin-off but they’re still bringing the up-and-coming to the make-up obsessed.
XXRevolution’s Quick FiXX Setting Powder has been a staple in make-up bags for a while now, but we’re ready and raring to explore more of what XXRevolution has to offer.
Try: XXFine Micro Brow Pencil
• 10 shades
• Vegan-friendly
• Cruelty-free
We’re all obsessed with micro-bladed brows, but did you know you can craft the perfect brow look with just one product? From flawlessly chic to bold and bushy, the XXFine Micro Brow Pencil has it all. Create realistic hair-like strokes using the super-fine nib or blend to your heart’s desire for iconic natural looking brows.
Revlon
Started in New York in 1932, Revlon burst on to the scene with their now-famous opaque nail enamel, and they’ve been experimenting and innovating ever since. With the goal of helping their customers achieve the ‘salon experience’ at home, Revlon is dedicated to accessible beauty that empowers everyone, everywhere to look, feel and be their best selves.
As leaders of the affordable make-up movement, Revlon’s iconic capsule make-up collection and viral Super Lustrous Glass Shine Lipstick have been big budget beauty hits. Are you ready for more?
Try: Revlon ColorStay Crème Eyeshadow
• Size: 5.2g
• Waterproof
• Up to 24 hours of wear
Struggling for eye make-up inspo? The Revlon Colorstay Crème Eyeshadow might just save your look. The luxurious cream formula is buildable, blendable and comes in a huge range of mess-free shades so you can create intense eye looks for any occasion.
Collection
Your Collection starts here. Since their inception in 1987, this proud British beauty brand has been serving looks loved by make-up artists and influencers alike. An award-winning pharmacy favourite, Collection has been behind trend after trend and they’re not going to be stopping any time soon.
Their Collection Lasting Perfection Concealer might have kicked off what we know as viral beauty, but Collection have definitely kept it coming.
Try: Collection Extreme 24 Hour Felt Tip Liner
• Fast-drying
• Vegan-friendly
A highly pigmented formula that lasts up to 24 hours? We are in. Transition from day to night in just one blink with an intense matte finish that will help you draw the sharpest cat eye with extreme precision. It’s easier than ever.
L’Oréal Paris
From their first ever hair dyes in 1909, L’Oréal Paris has been a beauty innovator for over 100 years. With their first international expansion in 1957, L’Oréal took the world by storm and quickly became the high street staple we know and love today.
Find your perfect match with L’Oréal True Match Liquid Foundation or treat yourself to the ultimate haircare dupe using L’Oréal’s Bond Repair Range for luscious locks.
Try: L’Oréal Paris Telescopic Lift Mascara
• Size: 9ml
• Ophthalmologically tested
• Suitable for sensitive eyes
Take your lashes to the next level with Telescopic Lift Mascara. Capture every eyelash from root to tip with the unique, hooked brush and ceramide infused formula to lift and lengthen your lash look by up to 5mm.
Max Factor
Beauty from the big screen – Max Factor started out on its journey from humble cosmetics brand to beauty giant in 1914 with their first ever make-up for film. Even now, Max Factor is formulated with luxury ingredients so you can take the looks you love from the movies to the bathroom mirror.
Waiting on radiant results? We loved Max Factor Radiant Lift Concealer coupled with Facefinity Powder Highlighter – the ultimate power couple.
Try: Max Factor False Lash Effect Volumising Mascara
• Size: 13.1ml
• Waterproof
• No flaking or smudging
• Ophthalmologically tested
Stand out from the crowd with never-ending lash volume. Wrap every lash from root to tip for extreme definition that makes eyes appear bigger, bolder and wider than ever before.
Doll Beauty
‘Dolls’ Danielle and Samantha had been working in the beauty industry for over 10 years when they decided to strike out on their own. In 2016, the two friends launched Doll Beauty and soon their small collection of lashes grew into a huge hit! Now, they’re growing bigger by the day and they’ve created bronzers, highlighters, eyeshadow palettes and more to offer their consumers ultra-affordable glam.
They’ve got TikTok bundles galore and a sweet selection of Pick ‘n’ Mix products, including the She Fine Liner and She Nude Lipstick for that barely-there lip look.
Try: Doll Beauty Doll Lash Brandy Faux Mink
• Reusable
Ready to make them stare? Make a statement with a pair of these stand-out falsies for a full-volume, curvaceous lash look. And for the ultra-glam, pair with liner and a smoky eye – you’ll feel unstoppable.
NYX Professional Makeup
Love your skin? So does NYX Professional Makeup. After beginning its journey in America in the late 90s, NYX honours the free L.A. spirit that launched them into stardom. Always vegan and always cruelty-free, NYX focuses on daring, colourful freedom of expression using high quality good-for-you ingredients.
Like the big and bold? Love NYX Professional Makeup Setting Spray – Matte Finish for a look that just won’t budge.
Try: NYX Professional Makeup Butter Gloss
• Size: 15g
• 34 shades
• Vegan-friendly
• Cruelty-free
Sugary shades and an irresistible shine? Sign us up! Perfect solo or paired with your favourite lippy, leave lips looking smooth, glossy and oh-so-sweet.
Soap & Glory
After bubbling up on to the beauty scene over a decade ago, Soap & Glory is a staple for any beauty lover looking to enjoy a little me-time. Focusing on the indulgent and the refreshing, Soap & Glory create the perfect products for blissful bath times and marvellous makeovers.
Like the classics? Relax with Soap & Glory’s Original Pink range. Or maybe you want something a little fruitier? Call of Fruity can help you unwind with sensational tropical scents.
Discover the Scrub of Your Life before you rehydrate with The Righteous Butter. Want to try something new? Peach Please!
Try: Sexy Mother Pucker Pillow Plump XXL Lip Gloss
• Size: 10ml
• Dermatologically tested
• Vegan-friendly
Looking to leave lips hydrated with an ultra-high shine? Well, this is the gloss for you. With four deliciously moisturising shades to choose from, this peptide-infused formula will leave you with the perfect lip look. Plump, plump and away!
Sleek
From humble beginnings in East London over 35 years ago to cult favourite, Sleek have paved the way for highly pigmented cosmetics developed with diversity in mind. Unafraid, passionate and ambitious, they create accessible, inspiring and purse-friendly products for everyone.
From their iconic i-Divine Eyeshadow palettes with a mix of matte, shimmer, foil and duo-chrome shades to inclusive Cream Contour Kits, they’ve got everything you need to level up your make-up look without breaking the bank.
Try: Sleek In Your Tone 24 Hour Foundation
• Size: 30ml
• Available in 30 shades
• Suitable for all skin types
Specifically designed to look true-to-skin on a wide range of skin tones, say goodbye to grey, ashy looking skin now with this medium coverage, buildable foundation. It stays put in the face of humidity and sweat, giving a smudge-proof finish that lasts up to 24 hours!
Natural Collection
Find no-nonsense make-up that lets you embrace your natural beauty with Natural Collection. Lightweight, wearable and easy to use, the brand believes that beauty isn’t about looking perfect, but finding what works for you and makes you individual. Now that’s what we like to hear!
From soft and timeless hues to splashes of colour, get everything you need to create beauty looks, simply.
Try: Natural Collection Correct and Conceal Stick
For easy concealing on-the-go, try Natural Collection’s colour correcting concealing stick, which allows you to build and blend without caking. With a smooth texture and yellow pigmentation, it helps reduce the appearance of dark circles and evens skin tone to create a brighter base of foundation.
