Discover the cult-classic cleansing balms & why they’re definitely worth the hype
This article is sponsored by Elemis
Let’s talk cleansing. Whether it’s a non-negotiable in your skincare routine, a once-every-few-weeks occurrence, a double cleansing ritual, or you’re somewhere in between, cleansing should be part of your daily skincare routine.
Enter: Elemis. With aromatherapy at its soul, an artistic spirit and a scientist’s commitment to results at its core, the natural feel-good formulas from Elemis place truth in beauty right at the heart of skincare.
So grab your cult-classic cleanser, get your cleansing cloth at the ready and take it all in…
What is cleansing & why should we do it?
Cleansing does exactly what it says on the tin – it cleanses the skin of oil, dirt and impurities while removing make-up, dead skin cells and other pollutants that can often clog pores.
“Cleansing should always be the first step in your daily skincare routine,” says Noella Gabriel, Elemis Co-Founder & Global President. Cleansers help your complexion to feel clean, balanced and ready for applying your toners, moisturisers and eye creams – hint, you’ll maximise the benefits of these if your skin is clean!
“Cleansed skin is the foundation for a healthy complexion and as skin becomes dirty and oily during the day from make-up, pollution and excess sebum, a good facial cleanser will effectively remove these impurities from pores without stripping the skin of its natural moisture content.”
Double the cleanse, double the benefits
The single best secret to better skin? Double cleansing.
There’s no hidden, fancier meaning to this other than it’s just cleansing, but twice. While it may seem like a faff at first, there’s a whole boost of benefits in doubling up.
“Cleansing is an essential step for skin health, and you can enhance your at-home skincare regimen with an invigorating double cleanse,” says Noella. “This two-step approach delivers an even deeper clean, whilst helping to prep the skin for the following products in your routine.”
The first cleanse should be oil-based to lift impurities from the skin, while the second deeply cleanses the skin with targeted benefits or additional active ingredients. Here’s Noella’s quick double cleanse how-to:
Step one: first cleans
“Use our Pro-Collagen Cleansing Balm to deeply cleanse and remove impurities, make-up and pollutants.”
Step two: second cleanse
“Follow with a treatment cleanser – usually a gel, clay or foam texture – to target your individual concerns, such as excess oil, blemishes or ageing.”
So how often should we do a double cleanse? Noella recommends “incorporating a double cleanse into your routine once in the evening. If you have oily skin, you may benefit from a double cleanse with your cleansing balm both morning and night, when applied directly onto dry skin. This more thorough cleansing method may help with oil control.”
Why were the Pro-Collagen Cleansing Balms created?
Starting your skincare routine with a cleanse is healthy for the skin, but what happens when a facial wash alone can’t cut through make-up, sunscreen, daily impurities, dirt, oil and grime? “This is why we created our Pro-Collagen Cleansing Balms,” says Noella.
“Cleansing balms are rich, temperature-sensitive formulas that melt away daily impurities, without leaving your skin feeling dry. Unlike other cleansers that can make skin feel stripped of moisture, their oil-infused texture will intensely nourish the skin whilst cleansing, for a soft and soothed complexion.”
Why choose Elemis Cleansing Balms?
Whether you’re wearing make-up or embracing your bare faced beauty, you have sensitive skin or an oily complexion, Elemis Cleansing Balms might just be your new go-to.
Packed with aromatic and skin-loving antioxidant-rich oils, Elemis cleansing balms help repair and protect the moisture barrier while balancing the skin's natural pH level. The result? A glowing and healthy complexion that’s soft to the touch.
But what’s unique about Elemis cleansing balms? It’s all in the texture. Starting off as a solid balm, the formula effortlessly glides onto the skin as an oil and moisturises as a cleansing milk.
Known for their versatility, Noella says, “You can use them as an everyday cleansing treat, an invigorating facial massage, to take extra care of the eye area or as a weekly soothing ritual.” The choice is yours.
No wonder they’re penned as “a perennial fan favourite.”
How to use Elemis Cleansing Balms
So you know how to cleanse, you’re ready to reap all the benefits, but how do you use Elemis Cleansing Balms?
Step one
Once this melts into an oil, gently massage on to a dry face for 30 seconds to two minutes.
Step two
If you’re wearing make-up, lightly massage the eye and lip area until make-up begins to breakdown.
Step three
Use a clean flannel with warm water to sweep away the balm.
Step four
If you’re wearing heavy make-up, you may need to repeat this process until skin is left feeling clean and refreshed.
Why not use as a weekly face mask? Simply massage the cleansing balm onto clean skin in circular motions and let it soak into the skin for 15-20 minutes. Rinse a flannel with warm water to lift the balm away and pat your face dry.
The Cleansing Authority
Fusing cutting-edge technology with nature’s finest active ingredients, Elemis skincare have created sublime textures that deliver clinically proven results you can see and feel.
“Each Pro-Collagen Cleansing Balm is unique, with an aromatic that will take you on a sensorial journey – or a fragrance-free formula specially developed to suit the needs of sensitive skin,” says Noella.
With a choice of four sensorial cleansing journeys to embark upon, discover the three-in-one Elemis melting cleansers for the ultimate cleansing experience…
The iconic original
Try: Pro-Collagen Cleansing Balm
• Size: 100g
Blending nine essential oils including lavender, chamomile and eucalyptus, and smelling like spa in a jar, sink into the soothing scents of this bestselling balm. Treat the skin to three luxurious textures that deliver the ultimate cleansing experience – a nourishing balm, an effortless make-up cleansing oil, and a hydrating cleansing milk that melts into the skin. You’ll wonder how you ever cleansed without it.
Rose-infused radiance
Try: Pro-Collagen Rose Cleansing Balm
• Size: 100g
If supremely soft skin is on your to dew list, the delicate blend of English rose oleo extract with the bestselling three-in-one formula will leave your skin oozing radiance and feeling oh-so soothed. Thanks to the rose waxes and elderberry oils, this floral favourite is perfect for sensitive skin – not forgetting its power to melt away the day while actively hydrating the skin’s lipid barrier for seriously smooth results.
The fragrance-free icon
Try: Pro-Collagen Naked Cleansing Balm
• Size: 100g
Unscented and delicate on skin, the naked cleansing balm is ideal for sensitive skin. The mineral oil-free formula melts away even the most stubborn make-up – think waterproof mascaras and bold red lippy – all while nourishing the skin. Going one step further, the unique blend of moisturising oils rich in fatty acids means this anti-ageing cleanser helps smooth the look of fine lines and wrinkles to reveal a glowing and youthful-looking complexion.
Summer in a jar
Try: Pro-Collagen Summer Bloom Cleansing Balm
• Size: 100g
• Limited edition
Take a moment to mellow with the gorgeous, limited edition cleansing balm that’s rich in texture and smooth on the skin. This honeyed aromatic balm comforts your skin while invigorating the senses with its mimosa, meadowsweet and juniper fragrance that’s reminiscent of a summer day in the English countryside. Pairing calming ingredients with the three-in-one transformative texture you know and love, leave skin feeling deeply cleansed and revitalised.
