THE INKEY LIST™

Build your personal skincare recipe

The INKEY List Oat Cleansing Balm and Hyaluronic Acid Serum with water pouring over them

Skincare: we all love it, but it’s normal to feel a little overwhelmed from time to time. These days, the number of brands and products available to buy is endless, while advice and information is often conflicting.


Here, we break down what you really need to know about a basic, solid skincare routine.

1. Cleanse


The first step in all skincare recipes is cleansing. Choose from the below based on your skin type and concerns.

Dry or sensitive? Try using Oat Cleansing Balm for an effective yet nourishing cleanse.


This luxurious cleansing balm gently dissolves make-up, cleans, and nourishes the skin, making it ideal for sensitive skin types. Combining soothing colloidal oatmeal with ceramides to support skin’s natural protective barrier, it’s also formulated with oat kernel oil.


Key Ingredients:

• 3% Oat Kernel Oil: Gently supports skin’s moisture barrier.

• 1% Colloidal Oatmeal: Helps to reduce the appearance of redness and soothe irritation.

Oily or blemish prone? Try using Salicylic Acid Cleanser for oil and breakout control!


This non-drying, lightly foaming cleanser removes makeup and dirt, while helping to reduce blackheads and breakouts.


Key Ingredients:

• 2% Salicylic Acid helps to unclog pores and gently exfoliate.

• Zinc compound helps reduce excess oil.

• 0.5% Allantoin helps soothe irritation.

Dull skin? Try using Fulvic Acid Cleanser for a gentle exfoliation to reveal glowing skin.


This gentle gel cleanser removes makeup including eye makeup and helps enhance exfoliation to reveal brighter looking skin after cleansing.


Key Ingredients:

• 0.5% Nordic Peat naturally high in fulvic acid, promotes skin exfoliation for brighter, smoother skin

• 1.5% Kakadu Plum Extract. Rich in Vitamin C, helps to boost skin’s radiance and luminosity.

• 1% Liquorice Root Extract. Helps reduce the appearance of hyperpigmentation and brightens overall skin tone.

• 0.5% Aloe Vera. Helps soothe and calm skin.

2. Hydrate


After cleansing, the next step is all about hydrating.

The INKEY List recommend using hydrator Hyaluronic Acid Serum after washing your face, which can work especially well on damp skin, meaning less time in between steps!


A non-tacky serum that’s clinically proven to deliver instant hydration. Formulated for ALL skin types, this daily essential helps your other skincare products work harder.


Key Ingredients:

• 2% Multi molecular Hyaluronic Acid for helping to maintain skin hydration and plumpness.

• 2% Matrixyl 3000™ peptide.

3. Treat


Once skin is clean and the hydration feels locked in, it’s time to get to the treatment portion of your regimen.

Fine Lines and Wrinkles? Try Retinol Serum to gradually reduce their appearance while renewing skin and evening skin tone.


Your go-to ingredient for skin renewal.


Key Ingredients:

• 1% Retinol Acetate.

• 0.5% Granactive Retinoid.

• Squalane for hydration and soothing.

Oily skin or redness? Try using Niacinamide Serum to balance oil production and calm any redness.


A lightweight, power-packed serum containing 10% Niacinamide. This naturally occurring B3 vitamin helps to effectively reduce excess oil, blemishes and redness.


Key Ingredients:

• 10% Niacinamide helps to control excess oil, target blemishes and tackle redness.

• 1% Hyaluronic Acid solution helps to hydrate and plump skin.

Eye Puffiness? Try a more targeted eye treatment Caffeine Eye Cream which can help reduce water retention under the eye, and aid in dark circles and/or puffiness that you may experience particularly in the morning.


Key Ingredients:

• Caffeine helps reduce puffiness.

• Matrixyl 3000™ helps boost collagen production.

• Helps reduce the signs of under eye skin fatigue.

Dull skin? Try 15% Vitamin C + EGF Serum for a glow.


A skin-brightening serum formulated with powerhouse antioxidant vitamin C and plant-derived peptide EGF to target appearance of hyperpigmentation and visibly brighten dull skin.


Key Ingredients:

• 15% Ascorbyl Glucoside (Vitamin C): A powerful, stable form of Vitamin C which is converted into its active form on the skin to help brighten skin and help improve the visible signs of sun damage, such as hyperpigmentation.

• 1% Epitensive™ (EGF Epidermal Growth Factor): A plant derived peptide, helps to visibly regenerate the skins appearance and improve the feeling of elasticity.

4.  Moisturise


Another real pillar in any skincare routine is a good moisturiser, no matter what your skin type is.

Mature skin? If you fancy a rich texture that helps strengthen the skin barrier, provide 24-hr hydration, and accelerate visible skin renewal, then try Bio-Active Ceramide Repairing and Plumping Moisturizer.


Key Ingredients:

• 0.2% BIO-ACTIVE CERAMIDE NP

Visibly smooths, firms and helps strengthen skin’s moisture barrier from first use.

• 5% GRANSIL BLUR X-11™

Delivers instant impact to blur the appearance of fine lines creating a soft-focussed effect on the skin.

• 3.5% SHEA BUTTER

Rich, deeply nourishing emollient helps to reduce water loss to protect the skin's moisture barrier.

Oily Skin? Try our Omega Water Cream, a silky, oil and silicone free moisturiser that’s clinically proven to increase skin hydration and help minimise excess oiliness in the skin.


A lightweight, water-based gel moisturiser that immediately hydrates skin without oiliness.

Formulated to support a healthy skin barrier.


Key Ingredients:

• Omega Ceramide Complex (rich in Omega 3, 6 and 9) to help decrease TEWL (trans epidermal water loss) helping to repair the skin barrier and optimise hydration.

• 5% Glycerin which helps to pull in moisture into the skin. 3% Betaine helps the skin adapt to moisture loss and works to rebalance skins hydration.

• 5% Niacinamide to control excess oil, even skin tone and reduce redness.

Normal skin? Try our Vitamin B, C & E Moisturizer for healthy-looking skin.


This lightweight daily moisturizer delivers every essential vitamin for healthy-looking skin, including clarifying B3 (Niacinamide) to help balance oil, brightening antioxidant Vitamin C, and soothing Vitamin E. Perfect for normal skin types looking to keep skin healthy.


Key Ingredients:

• Vitamin B3 (Niacinamide): Helps control excess oil and the look of redness.

• Vitamin C: Brightens the appearance of dull skin and increases radiance.
• Vitamin E: Soothes.

5. SPF


While cleansing and moisturising are up there, there truly is not anything more important to a skincare routine than sun protection. You should reach for your SPF every morning come rain or shine, no matter what time of year it is.

The INKEY List’s daily, lightweight, broad spectrum Dewy Sunscreen SPF 30 UVA & UVB blends in seamlessly for all skin tones leaving a dewy skin finish. This ultra hydrating, non-greasy formula is THE most important step in your skincare routine and is loaded with skin-loving ingredients.


Key Ingredients:

• Broad spectrum SPF 30 UVA & UVB protection to help protect skin against the effects of sun damage.

• 8% Hydration trio of Polyglutamic Acid, Glycerin and Squalane helps lock in moisture for a smooth, dewy finish.