Your exclusive sneak peek at beauty’s latest launches, as they happen
Calling all beauty lovers! Do you want to be kept in-the-know about the latest launches each month? If so, you’re in the right place. We’re giving you a sneak peek at the most coveted new beauty products as they drop, so you can be among the first to *add to basket* and discover what all the buzz is about.
We’re talking just-in skincare and make-up, from professional-inspired facial peels to serum-infused foundations. Scroll down to discover the new beauty brands set to take the beauty industry by storm, the hottest products you’ll want to shop on the spot, plus the freshest trends to try out immediately.
And with so much exciting beauty news to keep up with, we’ll be refreshing this page regularly to make sure you don’t miss a single beat. Watch this space and make a new beauty discovery each month!
Kylie Cosmetics
Featuring cult-classics created by style icon Kylie Jenner, it’s no wonder that Kylie Cosmetics has clocked up rave reviews from fans. The brand has been careful to strike a balance between clean, vegan* and skin-friendly formulas that don’t skimp on quality or performance.
Try: Cosmic Kylie Jenner Eau de Parfum
• Size: 100ml
Tired of searching for a signature perfume you can wear every day? Kylie has you covered with this magnetic, ambery floral fragrance. With top notes of star jasmine and blood orange, a rich heart of golden amber and red peony, and a warm base of vanilla musk and cedarwood, it’s the new must-have addition to your fragrance collection. Oh, and the delicately curved bottle wins it extra style points, too.
Olay
Olay’s unwavering dedication to science has informed its expert-led skincare for over 70 years, and the brand continues to innovate to this day. That’s why we’re always excited to see a new Olay product launch and try it out for ourselves.
Try: Olay Super Serum
• Size: 30ml
• Suitable for normal, oily & dry skin
We love an opportunity to level up our skincare, and this supercharged serum definitely does the trick. It boasts an impressive five benefits in one easy step, powered by five key ingredients: niacinamide, vitamin C, collagen peptide, vitamin E and alpha hydroxy acid (AHA). The results? Skin that has a better texture and more even-looking tone, smoother visible lines, a firmer feel and long-lasting hydration. Now that’s a win in anyone’s book.
Clarins
It’s safe to say that Clarins has a special place in our hearts, hard-won over many years of reaching for their premium skincare and cosmetics. Many of their plant-powered beauty boosters are icons in their own right, which is why new additions to the range are always hotly anticipated by fans.
Try: Clarins Lip Oils
• Size: 7ml
• Available in 13 shades
After a lip oil that truly ticks every box? As usual, Clarins have delivered with these hydrating, comforting and nourishing tinted formulas. They’re enriched with 93% ingredients of natural origin for an incredible eight hours of protection, plus six hours of hydration and nutrition. Buy now and stock up on the much-coveted limited edition yellow, orange and pink shades that have caused quite a stir on social media.
Maybelline
No make-up collection overhaul would be complete without some must-have items from Maybelline. The brand consistently delivers up-to-date products that can help you nail the latest trends, while being accessible to all.
Try: Maybelline New York Lash Sensational Firework Mascara
• Size: 7.2ml
• Up to 24-hour wear
Take lashes to new heights with the latest launch from Maybelline. The cleverly designed SuperSpark™ Brush features a spiral firework pattern of bristles to grip each and every eyelash, while the gel based flaring formula contains pro-vitamin B5 for super conditioned lashes that won’t clump or smudge.
Revolution
One of the fastest-growing beauty brands in the world, Revolution is frequently at the forefront of new beauty trends and techniques. With affordability and accessibility high up on their agenda, it’s not hard to see why their products are so beloved both online and in real life, too.
Try: Revolution Bright Light Drops
• Size: 23ml
• Suitable for all skin tones & types
Who wants to add a little extra glow to their look? We certainly do! That’s why we’re huge fans of Revolution’s Bright Light multi-use drops, available in Bronzing, Blush or Glow formulas. With skin-quenching squalene, hyaluronic acid and grapeseed oil, they’re a great addition to foundation or moisturiser, or you can use them alone as part of your make-up routine to add instant radiance.
No7
It’s not hard to see why No7 is the UK’s number one skincare brand**. With a long history that stretches back to 1935, the brand has pioneered ground-breaking research that’s transformed skincare formulas as we know them, and continues to empower us all to look and feel our very best.
Try: No7 Future Renew™ Defence Shield UV SPF 50
• Size: 50ml
By now, we’ve all heard how important it is to protect skin from damaging UV rays, but it can be difficult to find an SPF that fits seamlessly into our daily routines. Enter: No7 Future Renew™ Defence Shield.Not only does it boast a lightweight texture, invisible finish and that all-important SPF 50 protection, it also includes age-defying peptide technology and sodium hyaluronate to keep skin looking and feeling hydrated.
Huda Beauty
There’s so much joy to be had when it comes to exploring new Huda Beauty products. As one of the world’s fastest-growing beauty brands, Huda never ceases to amaze and inspire – and their latest product launch is no exception.
Try: Huda Beauty Faux Filler Extra Shine Lip Gloss
• Size: 3.9ml
• Available in 7 shades
Want to get the shiniest, juiciest lips of your life? Reach for this new gloss from Huda Beauty. Not only can you enjoy a distractingly glass-like shine, it also smooths and blurs fine lines for a full-looking finish. The formula is infused with vitamin E, vegan collagen and plant-derived waxes for cushion-like comfort with every swipe.
L'Oréal Paris
No beauty collection is complete without at least a few entries from L'Oréal Paris, with affordable options across make-up, skincare and haircare.
Try: L'Oréal Paris Lumi Glotion
• Size: 40ml
• Available in 4 shades for all skin tones
• Suitable for sensitive skin
Want to really shine this season (and beyond)? Illuminate your complexion all over with this fresh drop from L'Oréal Paris. The hydrating formula features glycerin and shea butter to deliver up to 24 hours of moisture, along with a gorgeous, natural glow.
Soap & Glory
If there’s one brand that we can truly rely on when we want that feel-good factor, it’s Soap & Glory. Their beloved products span a wide range of beauty categories, from indulgent bath and body treats and soothing skincare, to high-performance cosmetics and fabulous fragrances. And with new launches continually dropping, it’s definitely one to keep on your radar.
Try: Soap & Glory Spectacu-Lips pH Lip & Cheek Glow Oil
• Size: 4ml
Ready to discover something a bit different? Meet this colour-adapting lip and cheek oil from Soap & Glory. The ingenious formula reacts with your individual complexion to create a made-for-you pink hue with a light-reflecting (yet non-sticky) finish. Plus, it’s blended with hydrating camelina and sunflower seed oil that cares for lips and skin while adding a unique pop of colour.
Ole Henriksen
If you haven’t already incorporated a few products from this Scandinavian skincare expert into your daily routine, it’s well worth the investment. With a tried-and-tested product philosophy of exfoliate, treat and soothe, plus spa-inspired formulas, it’s no surprise that the brand is sought after by clients all over the world.
Try: Ole Henriksen Banana Bright+ Instant Glow Moisturiser
• Size: 50ml
Brighten up with this glow-giving daily moisturiser, packed with vitamin C, banana pigments and niacinamide. The ultra-hydrating formula is designed to brighten, both instantly and over time, while plumping skin for a firmer feel. Plus, with 100% of testers agreeing that it improves the look of make-up^, it’s no wonder it’s fast becoming a must-have skincare step for those in the know.
