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Your exclusive sneak peek at beauty’s latest launches, as they happen

Calling all beauty lovers! Do you want to be kept in-the-know about the latest launches each month? If so, you’re in the right place. We’re giving you a sneak peek at the most coveted new beauty products as they drop, so you can be among the first to *add to basket* and discover what all the buzz is about.


We’re talking just-in shower gel, viral make-up and haircare heroes. Scroll down to discover the new beauty brands set to take the beauty industry by storm, the hottest products you’ll want to shop on the spot, plus the freshest trends to try out immediately.


And with so much exciting beauty news to keep up with, we’ll be refreshing this page regularly to make sure you don’t miss a single beat. Watch this space and make a new beauty discovery each month!

Clinique


Known for its dermatologist-developed skincare, Clinique is all about science-backed formulas that deliver real results. From hydration heroes to glow-boosting must-haves, Clinique’s latest innovation is here to take your skincare routine to the next level.

Try: Clinique Moisture Surge Active Glow Serum


• Size: 30ml

• Exfoliates with 5% lactic acid

• With vitamin C & hyaluronic acid

• Suitable for sensitive skin


Meet your new glow-getter! The Clinique Moisture Surge Active Glow Serum is your shortcut to smoother, brighter skin – all without irritation. Powered by 5% lactic acid for gentle exfoliation, this lightweight formula hydrates deeply with hyaluronic acid while vitamin C helps enhance radiance. The result? Skin that looks fresh, plump and naturally luminous.

Fenty Beauty


When it comes to high-shine, high-impact beauty, Fenty Beauty never misses. Rihanna’s cult-fave brand is all about bold, playful and universally-flattering formulas – and this latest drop is set to dazzle.

Try: Fenty Beauty Gloss Bomb Shimmer


Get ready to shine like never before! The ultimate must-have gloss just got a shimmer-loaded upgrade. Fenty Beauty Gloss Bomb Shimmer delivers next-level sparkle with the same ultra-comfortable, non-sticky feel you love. One swipe, and your lips will be drenched in a dazzling, light-catching glow.

e.l.f.


High-performance with purse-friendly prices – e.l.f. Beauty is all about delivering pro-level results without breaking the bank. And now, they’ve taken their viral Power Grip Primer to the next level with a matte finish.

Try: e.l.f. Power Grip Matte Primer


•Size: 26ml

• Infused with lemon myrtle blend to help control shine


You asked, e.l.f. delivered! Meet the new Power Grip Matte Primer – everything you love about the OG, now with a shine-free finish. This game-changing formula controls oil while locking make-up in place with that same sticky gel texture for a flawless, long-lasting look. Say hello to smooth, mattified skin that stays fresh all day!

Garnier


From nourishing hair masks to game-changing leave-ins, Garnier has long been a go-to for haircare that delivers. And now, they’re making waves with their first-ever curl range designed specifically for type 4 hair.

Try: Garnier Method for Curls


• Designed to nourish, define & enhance natural curls

• Hydrating formulas for long-lasting moisture


Big news for curls! Garnier’s Method for Curls is here – their first-ever range created for type four hair. Packed with ultra-hydrating ingredients, this curl-loving range of shampoo, conditioner, hair mask and spray help define, nourish, and enhance natural textures. The result? Curls that are strong, bouncy and full of life.

Redken


A true icon in professional haircare, Redken knows that strong, healthy hair starts with science. And now, they’re rewriting the rules of repair with a breakthrough bonding serum that works 24/7 – so you can wake up to your best hair yet.

Try: Redken Acidic Bonding Concentrate 24/7 Night & Day Serum


• Size: 45ml

• Penetrates seven layers deep to strengthen hair


Meet the hair repair serum that never sleeps. Redken’s Acidic Bonding Concentrate 24/7 Night & Day Serum works around the clock to rebuild bonds, rebalance pH levels and shield against daily damage. Infused with citric acid and squalane, it delivers relentless strength and hydration – so you can wake up to healthier and shinier-looking, more resilient hair. And with Sabrina Carpenter as the face of the campaign, you know it’s a must-try.

Rituals


Bringing a touch of luxury to your everyday moments, Rituals is all about transforming simple routines into meaningful rituals. And with The Ritual of Mehr, your daily self-care just got a whole lot more uplifting.

Try: The Ritual of Mehr Foaming Shower Gel


• Size: 200ml

• Infused with sweet orange & cedar wood


Start your day on a radiant note with The Ritual of Mehr. Infused with the invigorating scent of sweet orange and the warm, grounding notes of cedar wood, this indulgent foaming shower gel transforms into a rich, velvety lather for a truly pampering experience. Because every shower should feel like a ritual.

So, whether you’re looking for a new addition to your haircare routine, a luxe self-care moment or your latest make-up holy grail, you can be sure to find it at Boots. Make sure to check this page regularly for the latest beauty drops!