Your exclusive sneak peek at beauty’s latest launches, as they happen
Calling all beauty lovers! Do you want to be kept in-the-know about the latest launches each month? If so, you’re in the right place. We’re giving you a sneak peek at the most coveted new beauty products as they drop, so you can be among the first to *add to basket* and discover what all the buzz is about.
We’re talking just-in skincare and make-up, from professional-inspired facial peels to serum-infused foundations. Scroll down to discover the new beauty brands set to take the beauty industry by storm, the hottest products you’ll want to shop on the spot, plus the freshest trends to try out immediately.
And with so much exciting beauty news to keep up with, we’ll be refreshing this page regularly to make sure you don’t miss a single beat. Watch this space and make a new beauty discovery each month!
Milk Makeup
If there’s one new beauty brand that will get you rethinking your whole routine, it’s Milk Makeup. With (still firmly planted) creative roots in downtown New York City, Milk Makeup’s philosophy is refreshingly easy to understand. The brand is 100% vegan*, cruelty-free and never uses parabens in their super effective, easy-to-use formulas. Boasting a roster of must-have beauty buys from cleansers and serums to cosmetics and setting sprays, it’s no wonder that Milk has quickly clocked up rave reviews and a cult-like following among those in the know.
Try: Milk Makeup Matte Bronzer
• Size: 6g
• 1,000+ swipes per stick
• Creamy, hydrating formula
Achieve an enviable glow, sunshine or not, with this cream bronzer stick. We love the matte, shimmer-free finish for a super subtle look. It’s ideal for adding some sunkissed warmth to your hairline, cheekbones, jawline or collarbones, or applied as a wash of colour over eyelids.
Try: Milk Makeup Hydro Grip Primer
• Size: 45ml
• 94% natural
• Helps prevent make-up caking
Lately it seems that the entire beauty world is infatuated with the Hydro Grip Primer, and for good reason. This game-changing, award-winning formula is packed with hyaluronic acid to hydrate skin and grip make-up, keeping it looking fresh for up to 12 hours. Another key ingredient? Blue agave extract, which helps to lock in make-up using an innovative invisible layer.
Try: Milk Makeup Hydro Ungrip Makeup Removing Cleansing Balm
• Size: 94ml
• 85% natural
• Leaves skin clean, soft & hydrated
Nothing feels better than melting away your make-up at the end of a long day, and luckily for us, this cleansing balm does the trick beautifully. With a gentle-yet-effective formula, it dissolves even stubborn, waterproof and longwear make-up, all while lifting away SPF, dirt and impurities. The secret? Surprisingly, it uses the same blue agave extract that’s in the Hydro Grip Primer, but with an innovative twist to reverse the ingredient’s gripping power by blending it with oils.
17. Cosmetics
You can’t beat 17. when it comes to top-quality beauty on a budget. That’s what makes the brand so appealing when you’re craving a make-up overhaul. The opportunities are endless: experiment with bold, highly-pigmented splashes of colour or keep it fresh-faced for that is-it-even-make-up look. Plus, you can fully lean into that feel-good factor, as all of 17.’s products are Leaping Bunny approved.
Try: 17. Glow Bright Highlighter Wand
• Size: 10ml
• Vegan*
Let’s be real, we could all do with a little more glow and glimmer in our lives. Enter: 17. Glow Bright Highlighter Wand, the new can’t-live-without-it item gracing our make-up kits. Use it to illuminate cheekbones, browbones, the inner corners of the eyes – or anywhere else that you think deserves a little light-reflecting lift.
Huda Beauty
There’s so much joy to be had when it comes to exploring new Huda Beauty products. As one of the world’s fastest-growing beauty brands, Huda never ceases to amaze and inspire – and their latest product launch is no exception.
Try: Huda Beauty Creamy Obsessions Eyeshadow Palette
• Size: 8.22g
• Available in two shade sets: Neutral Brown or Greige
Introducing the new apple of our eyes: Huda Beauty Creamy Obsessions Eyeshadow Palettes. Available in two monochromatic colour options, these palettes are an innovative take on traditional eyeshadow sets, each boasting four different formula types that can be used together to create all kinds of looks. The super-pigmented shades shades include metallic, marble and cream-to-powder finishes that are blendable and buildable.
Revolution
With a huge social media following across many different platforms, Revolution is frequently at the forefront of new beauty trends and techniques. With affordability and accessibility high up on their agenda, it’s not hard to see why their products are so beloved both online and in real life, too.
Try: Revolution Skin Silk Serum Foundation
• Size: 23ml
• Cruelty-free & vegan*
For a your-skin-but-better effect, the featherlight formula of Revolution’s new Skin Silk Serum Foundation is unbeatable. Offering light-to-medium coverage with a weightless feel, it’s the ultimate foundation for that soft-focus finish that everyone’s after. Even better, your skin will love it as much as you do. Formulated with skincare actives including hydrating hyaluronic acid and collagen-boosting peptides, it keeps skin soft, supple and bright. And with 20 shades to choose from, it’s easy to find a flawless match for a full range of skin tones.
The Ordinary
This affordable skincare brand truly revolutionised the way we shop when it burst onto the scene in 2016. The Ordinary’s focus on effective formulations and advanced technologies, all wrapped up at accessible prices, means that we’re always excited when they announce a new product.
Try: The Ordinary Retinal 0.2% Emulsion
• Size: 15ml
• Anti-ageing benefits
If there’s one skincare ingredient that’s dominated beauty news headlines in recent years, it’s retinoids – and there’s a reason the internet can’t stop talking about them. This formulation is The Ordinary’s strongest retinoid yet, packed with a 0.2% concentration of stabilized retinaldehyde. The results? Smoother, firmer and more elastic skin with a refined texture and even skin tone. The science-backed formula targets crow’s feet, frown and forehead lines, all while boosting radiance all over the face. Oh, and you can count on a visible reduction to dark spots, too.**
**It’s recommended that under 18s avoid using retinol in their routine.
NYX Professional Makeup
No make-up collection overhaul would be complete without some must-have items from NYX Professional Makeup. It’s the first brand we reach for when we want to unleash our inner artist, with pro-inspired cosmetics that really go the distance.
Try: NYX Professional Makeup Duck Plump Lip Clear Plumping Gloss
• Size: 7ml
• Vegan*
Get instant volume with this fresh drop from NYX. Reach for this gloss when you want to give your lips some serious va-va-voom. It’s infused with tingly, spicy ginger for a perfect plump, every time. Plus, you can choose from 18 pigment-packed shades for an intense hit of colour with every swipe.
M.A.C Cosmetics
Premium beauty brand M.A.C know a thing or two about trendsetting, with their ever-expanding range of iconic, inclusive cosmetics.
Try: M.A.C Macximal Silky Matte Lipstick
• 12 hours of colour
M.A.C lip products are beloved for their high-performance, pigment-rich hues – and this newly upgraded matte-finish lipstick is no exception. Promising more of all the things that matter (more colour, more comfort, more wear), and an incredible 40 shades to choose from, you’re sure to find a new beauty staple to reach for over and over again.
L'Oréal Paris
No beauty collection is complete without at least a few entries from L'Oréal Paris, with affordable options across make-up, skincare and haircare.
Try: L'Oréal Paris Bright Reveal Dark Spot Exfoliant Peel 25% AHA + BHA + PHA and Niacinamide
• Size: 25ml
• Suitable for all skin types, including sensitive skin
Inspired by professional peels, this facial treatment is your new secret weapon for brighter, clearer and more even skin – with no salon trip required. Designed to target dark spots and post-acne marks, the dermatologist-approved formula is powered by niacinamide, plus exfoliating acids AHA, BHA and PHA that immediately renew and brighten skin.
