JOHN FRIEDA®
Get your bounce back
From the No.1 curl brand*, bring out the best in your waves, coils and curls with John Frieda®’s frizz-defying, curl-defining formulas for naturally curly, coily and wavy hair. Hydrate, define and enhance your hair’s natural texture to leave your hair looking smooth, hydrated and defined.
HOW TO USE JOHN FRIEDA®'S DREAM CURLS RANGE
Step 1: Gently cleanse, nourish and condition with Dream Curls Shampoo and Conditioner.
Step 2: Treat your curls to one of our two Dream Curls deep conditioners, then add 1-2 pumps of Dream Curls Creme Oil to wet hair to add a boost of fast-absorbing moisture.
Step 3: Style, define and beat frizz with our range of stylers for all types of natural curls, waves, kinks and coils. Add touchably-soft definition with our Dream Curls Advanced Hydrating Jelly or Dream Curls Curl Defining Crème, or add bounce and definition with Dream Curls Daily Styling Spray. Use our Dream Curls Curl Reviver Mousse for controlled, long-lasting hold, or enhance your natural waves with our Air Dry Waves Styling Foam.
Step 4: Keep your curls and waves looking fresh in between washes with Dream Curls Oil-Infused Wave-Revitalising Spray – it gently reactivates and hydrates your waves without the wash.
Discover John Frieda® Dream Curls range
READY FOR THIS JELLY?
Get the curls and waves you crave without the crunch. This hydrating curl gel effortlessly defines your waves, curls and coils for a natural bounce in your hair without any stickiness. It’s expertly-formulated with lightweight moringa oil and moisturisers, and is Curly Girl Method approved. 83% agree, it’s the best Hydrating Jelly for curly and wavy hair that they have tried**.
REVEAL YOUR NATURAL WAVES
Hydrate and define your waves between washes with this lightweight oil-infused curl revitalising spray. If you’re lacking definition and a smooth finish in between washes, this revitalising spray for curls and waves re-activates and hydrates your waves without the wash, and is tailored to revive your natural wave pattern without water, washing or heat.
JOHN FRIEDA®
*Source: Circana All Outlets UK, haircare category (as defined by client), value sales for latest 52 weeks to 4 Jan 2025.
**Sopost sampling survey, UK January 2025, 80 respondents
^With system use vs basic shampoo.
