JOHN FRIEDA®

For 200% thicker*, fuller hair

John Frieda® PROfiller+ range for thin, fine hair

Four John Frida PROfiller+ hair products with a Good Housekeeping Institute Approved 2024 badge overlaid.

Reduces hair loss due to breakage**


Give fine, flat hair an instant thickening boost for hair that looks and feels thicker, fuller, and stronger in just one use. Infused with skincare inspired ingredients, this thickening hair care range for fine hair plumps and boosts hair by 200%* and helps reduce hair loss due to breakage.** The PROfiller+ range for fine, flat hair is formulated with Biotin, known to provide hair strength, and Hyaluronic Acid, to hydrate and care for hair. This hair-plumping range is also formulated with a vegan-friendly and silicone-free formula.

A before and after image of a model with shoulder-length blonde hair, with four John Frieda PROfiller+ haircare products.
PROfiller+, for fine hair:


Whether you’re born with fine hair or your hair texture has changed or become thinner over time, it can impact your styling options and your confidence. Factors like age, stress, diet and the environment can cause hair to change, but the experts at John Frieda® Hair Care have the answer to boost your strand thickness and confidence.


The PROfiller+ range effortlessly transforms fine, flat hair and increases overall hair thickness and plumpness for thicker-looking hair that feels fuller, healthier and more voluminous.


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Lightweight formulas, heavy impact.


The journey to thicker hair starts with the PROfiller+ Thickening Shampoo, the new shampoo for thin hair. Micelles gently remove dirt and buildup, while helping to increase thickness and plump strands from the inside out.


The PROfiller+ Thickening Conditioner delivers lightweight nourishment and helps create multi-dimensional thickness for volume and body that lasts.

The PROfiller+ Thickening Spray is a lightweight volume-boosting spray that gives hold while maintaining natural hair movement. The heatactivated formula protects hair during heat styling up to 220°C, leaving it looking and feeling thicker, fuller and stronger in just one use.


Complete your routine with the PROfiller+ Strengthening Super Fluid: a lightweight, fortifying treatment designed for weak and fragile hair. The fluid targets weakened areas and reduces split ends by 99%, leaving hair stronger with less breakage.


How to make hair thicker:


Step 1:
Work PROfiller+ Thickening Shampoo gently through wet hair, lather and rinse well.


Step 2: After shampooing, smooth PROfiller+ Thickening Conditioner throughout wet hair, then rinse well.


Step 3: Use the PROfiller+ Thickening Spray on towel-dried hair, spraying evenly to fully cover under sections and root area. Comb through for even distribution from root to tip. Blow dry to activate the product and style as desired


Step 4: Work PROfiller+ Strengthening Super Fluid through towel-dried or dry lengths to target weakened areas. Top tip: for maximum effect, leave in overnight.

JOHN FRIEDA®


*Vs. basic shampoo.

**With line usage VS basic shampoo or conditioner or spray alone.

††Good Housekeeping Institute approved 2024 accreditation for the John Frieda PROfiller+ Thickening Shampoo.