From learning to love your natural beauty to accepting your individual skin changes, we’re paving the way for a new era of skin positivity
This article is sponsored by Eucerin, Shiseido, Ameliorate, Aveeno, No7, L’Oréal Paris, Avène, Nivea & Nivea Men
We’re big believers that beauty comes from within – it shines through in our wisdom, experiences and how we treat others. In fact, beauty has the power to transform how we feel about ourselves as well as how we look.
While we can agree that for some of us, it’s easier said than done to embrace your natural self, accepting who we are authentically allows us to celebrate our uniqueness and look back on all that we’ve overcome. It empowers us to embrace our imperfections – after all, they make us who we are.
In fact, 72% of women polled said they want to focus on looking healthy rather than young*, and although there’s no magic wand to slow down the ageing process or make our imperfections disappear (like fixing our smudged eyeliner and overgrown roots), we can start to take control of how we feel about our beauty from the inside out.
So while our laughter lines mark moments of joy, don’t forget that it’s normal to want to care for our skin as our needs change over time. Start by incorporating an SPF into your routine – this is a must for helping protect your skin from the sun’s damaging UV rays. Aim for an SPF of 30 or above and make this the last step of your skincare routine. We’d also recommend looking for ingredients that hydrate and support a healthy skin barrier to help keep skin looking radiant.
Remember, it’s not about turning back the clock, but embracing your natural beauty so you can look and feel your most confident, authentic self.
Your skin concerns
It’s no secret that we’re all a little bit selective when it comes to choosing the lotions and potions we put on our skin – and rightly so. You want to avoid overcomplicating your routine and instead, ask yourself what your main skin concerns are and look for the ingredients that’ll help you target them. So sit back as we’ve picked our favourite facial and body care products so you don’t have to.
Our top picks for loss of elasticity
Our skin's elasticity is what gives us plump, healthy-looking skin. As we age, our skin gradually loses its firmness and moisture and it slowly begins to thin due to a natural decrease in collagen and elastin. The good news is, you can help counteract this loss of elasticity with some firming formulas to help give skin its bounce back.
Try: Aveeno Skin Renewal Firming Lotion
• Size: 300ml
• Suitable for sensitive skin
• Dermatologist tested
When it comes to caring for our skin from top to toe, this Aveeno body lotion should take pride of place in your post-shower routine. With its nourishing blend of prebiotic oat to hydrate, naturally derived PHA to gently renew skin and blackberry leaf extract to help enhance collagen and elastin recovery, this kind-to-skin formula is clinically proven to hydrate, smooth and improve skin firmness and elasticity.
Try: Shiseido Vital Perfection Uplifting and Firming Cream
• Size: 50ml
• Dermatologist tested
• For all skin types
• Visibly lifts skin in just one week**
• Firms and brightens skin in four weeks**
This one pot wonder counteracts loss of elasticity, appearance of wrinkles and dark spots, all while deeply hydrating the skin for a firmer, lifted and more radiant complexion. How? The formula containing the exclusive KURENAI-TruLift complex helps promote skin elasticity and resilience while the ReNeura Technology++™ delivers fast anti-ageing results. The added bonus? It has over 850 five-star reviews^ — as if you needed another reason to try this.
Try: Eucerin Hyaluron-Filler + Elasticity Rose Day Cream SPF30
• Size: 50ml
• SPF30 protection
• Ultra-light texture
This skin-loving formula turns pale and tired-looking skin into a gorgeous rosy and radiant glow, while delivering on multiple anti-ageing benefits – we’re talking filling the appearance of wrinkles, improving elasticity and correcting the appearance of age spots. The new collagen-elastin complex supports collagen production and increases skin elasticity while Thiamidol instantly restores radiance. Apply in the morning post-cleanse, not forgetting your neck and décolleté, and let it get to work.
Try: Avène Hyaluron Activ B3 Day Cream
• Size: 50ml
• Suitable for all skin types
• Made with 92% natural origin ingredients
If you’re searching for a day cream that can target both the cause and the visible signs of ageing, look no further than this renewal cream. Concentrated in 6% niacinamide to help improve skin’s elasticity and 0.2% pure hyaluronic acid to firm, hydrate and fill in the appearance of wrinkles, skin is left looking and feeling plumped, smoothed and radiant after the very first application – now that’s a skin win.
Our top picks for dark spots
Sun spots, hyperpigmentation or dark spots – whatever you want to call them – are a natural part of ageing. They often appear on the skin as a result of the body producing excess melanin (the pigment that determines the colour of your skin), which can be caused by exposure to the sun’s UV rays over the years. And as part of the journey to enhance the skin you’re in, it’s okay to want to minimise the look of dark spots with targeted treatments. With this in mind, here are our favourites…
Try: NIVEA Luminous 630 Anti-Age & Dark Spot Serum
• Size: 30ml
• Effective on all skin tones
• Dermatologically approved
• Suitable for sensitive skin
Target dark spots at the source with this lightweight serum. The highly effective Luminous 630 and collagen booster helps reduce the appearance of age spots caused by the sun, ageing and hormonal factors (such as the menopause and pregnancy) to reveal the natural luminosity of the skin. Going one step further, it also acts on existing pigmentation to reduce their size and colour. The result? More even and radiant skin.
Try: NIVEA Men Anti-Age Power 2 in 1 Serum
• Size: 30ml
• Non-greasy & non-sticky
For the men who take pride in their pampering, why not consider trying this new anti-age breakthrough serum, designed for male skin needs? Powered by Nivea's highest concentration of Luminous 630 and hyaluronic acid, a few drops of this lightweight, fast-absorbing serum helps reduce the appearance of deep wrinkles and diminish the size of dark spots – yes, you heard us right! Nivea really is the champion for dark spots.
Our top picks for fine lines & wrinkles
The most tell-tale sign of ageing that many people notice first are fine lines and wrinkles which can be enhanced by factors such as sun exposure, sensitive skin types and smoking. Whether you’re starting your anti-ageing skincare early or you want to reduce their appearance, opt for products with hyaluronic acid (to plump the skin), peptides (to encourage collagen production) and retinoids (to help smooth out their appearance). So without further ado…
Try: No7 Future Renew Day Cream SPF40
• Size: 50ml
• Dermatologist approved
• Tested on over 4,000 women
As we age, our skin’s ability to repair damage decreases. Here to lend a helping hand is the new skincare innovation from No7. The world first peptide technology, Pepticology™ supports skin’s natural self-repair and helps reverse visible signs of skin damage.† Plus, the added SPF40 protection means skin is shielded from future sun damage caused by UV†† – don’t regret it, just reverse it!
Try: L’Oréal Paris Revitalift Laser Face Moisturiser With SPF 25 Triple Action Anti-Ageing Day Cream
• Size: 50ml
• Dermatologist approved
• Effective on all skin types
Powered by three top dermatologic actives – pro-retinol, hyaluronic acid and vitamin C – this new triple action formula targets wrinkles, firms skin and reduces the appearance of dark spots, all while shielding skin from the ageing effects of UV rays thanks to its SPF25 protection. Pro-retinol helps smooth out wrinkles and renew skin texture, hyaluronic acid intensely hydrates and plumps the skin and vitamin C helps boost skin’s radiance and visibly correct unevenness.
Our top pick for uneven skin texture
Although uneven skin texture can occur as part of the natural ageing process, it’s also a common skincare concern for many – both on the face and the body. As we get older, our bodies are unable to produce as much elastin and it’s harder to shed dead skin cells, meaning you’re left with uneven texture that can often be a little dry and lacklustre. We’d recommend using an exfoliating scrub to help smooth skin over and follow with a nourishing body lotion to lock in the moisture.
Try: AMELIORATE Transforming Body Lotion
• Size: 200ml
• Award-winning body lotion
• Suitable for all skin types
Dry skin, rough texture, ingrown hairs and razor bumps – we’ve all been there. Help condition skin to keep it in tip top condition with this award-winning lotion. Easily absorbed, this formula removes dead skin cells, unblocks hair follicles, promotes surface skin cell renewal, protects the skin barrier AND resurfaces rough, dry and bumpy skin textures – need we say more? Apply a generous amount twice a day, leaving skin looking and feeling refined, smoother and healthier.
Remember, you’re only as old as you feel! So grab life by the horns and allow your inner beauty to shine.
